Nowadays, email marketing providers have evolved into a platform that must be utilized by all types of businesses.
The most popular email service providers, ConvertKit and Constant Contact are the focus of this post, in which I also answer the question between ConvertKit Vs Constant Contact, “Which one is better for you?”
Both ConvertKit and Constant Contact are examples of email marketing services (EMS) that offer customers email marketing tools that are straightforward and simple to operate.
There is quite a significant amount of overlapping in both audiences due to the fact that Constant Contact focuses on small company owners while ConvertKit was developed for bloggers.
ConvertKit Overview
ConvertKit is a powerful email marketing software platform meant to help people connect with their audience, especially bloggers.
The program is meant to help you grow your audience through email marketing, and it gives you many options for customizing every part of the campaigns you run.
By using ConvertKit’s features, you’ll be able to easily add forms to your website, which will allow you to turn casual blog readers into subscribers.
Even if you don’t have a website, the program makes it easy to make landing pages that will help you get people to sign up for your email marketing campaign.
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Constant Contact Overview
Founded in 1995, Constant Contact is a Digital marketing firm that specializes in serving small companies.
It provides a central hub from which entrepreneurs may access a wide range of services, including but not limited to email marketing, website and e-commerce creation, and social media marketing.
ConvertKit is an effective email marketing automation platform designed to help anyone, especially bloggers, reach out to their readers.
The software’s goal is to help you reach more people through email campaigns, and it does so by giving you complete control over every aspect of your campaigns.
Using ConvertKit’s features, you can quickly embed forms on your website, turning one-time visitors into regular blog subscribers.
In case you don’t already have one, the software will make it easy to create landing pages that will aid you in prospecting email subscribers.
ConvertKit Vs Constant Contact: Main Differences
- Live Chat assistance is available for use with Constant Contact, but not with ConvertKit.
- When compared to Constant Contact, ConvertKit’s email automation features are significantly more developed and sophisticated.
- ConvertKit was developed with bloggers’ needs in mind from the ground up, while Constant Contact caters more to traditional small business owners.
- Contrary to what Constant Contact offers, ConvertKit enables users to access pre-built landing page designs.
- The percentage of successfully delivered emails is significantly greater for Constant Contact than ConvertKit.
- In most cases, Constant Contact offers more value for the money than ConvertKit.
ConvertKit Vs Constant: Pros & Cons
ConvertKit Pros & Cons
| Pros | Cons |
| Integrates easily with web forms. | Reporting data is limited. |
| Supports solo bloggers or small business publishers. | |
| User-friendly. | |
| Visual automation builder is simple but effective. | |
| Excellent landing page builder. |
Constant Contact Pros & Cons
| Pros | Cons |
| Excellent email delivery. | Multi-channel automation missing. |
| Elegant interface. | |
| Small businesses can use Constant Contact risk-free. | |
| Constant Contact offers live chat and phone support. | |
| Third-party integrations. | |
| It’s inexpensive and offers many features. |
ConvertKit Vs Constant Contact: Features Comparision
The most well-liked email marketing service, Constant Contact, and adorable things to look out for can be found in both ConvertKit and in Constant Contact.
ConvertKit key features
1. ease of use
ConvertKit allows you to enter information about your website and the email newsletter service you are switching from when first logging in. It adjusts the user interface and settings to match the situation.
To enable you to get began with ConvertKit’s email features, the platform offers a handy checklist.
The options are more about the mechanics of conducting a campaign than the email itself, making it clear that the solution’s primary focus is on subscriber management rather than email design.
2. Forms and landing pages
Excellent functionality may be found in ConvertKit’s landing page and form development features. In addition to this, the user interface, much like the rest of the product’s features, is exceptionally well developed.
ConvertKit provides a full number of additional capabilities in addition to offering templates and the typical design tweaking options.
3. Subscriber management
ConvertKit does not use subscriber lists but rather makes use of email tags. In addition to being able to add as many tags to a subscription as you like, you also have the ability to select the tags that are used.
You have the option of assigning new subscribers to particular autoresponders, forms, and categories whenever you add new subscribers to your list.
Additionally, ConvertKit makes it easy to move email marketing list subscribers from one service to another by acting as a facilitator.
4. Segmentation
If you want to give personalized content that is tailored to certain audiences, one of the most important skills you need is the ability to segment your clients.
You are able to exclude and include consumers based on this criterion when creating segments using ConvertKit because the platform allows you to add quite as many conditions as you wish.
5. Email Integration
ConvertKit is an email marketing platform. Its various features facilitate the aforementioned tasks of email automation by capturing and organizing user input.
Building opt-in forms, landing pages, and email lists are all part of this capability. The entire procedure of collecting email addresses is included in this project.
As a result of how quickly and easily it allows users to compose and send emails, this function is very popular among bloggers and others in the intended audience.
Constant Contact key features
1. Ease of use
The UI of Constant Contact was praised in all of the hundreds of customer reviews we read. When you sign up for a free trial of Constant Contact, starting your first campaign is as easy as pie.
Make landing pages, email newsletters, social media posts, ads, and calendar events quickly and easily. This whole process is so easy to follow that even people who are just starting out in the world of digital marketing won’t have any trouble.
2. Templates
Constant Contact provides its users with a wide choice of editable templates, including hundreds of different layouts and designs to choose from.
Constant Contact offers a template available for you to use, regardless of whether you want something vibrant and attention-grabbing or whatever with less background noise.
In addition, there is a search bar in which you can insert keywords to quickly identify templates that meet the requirements of your campaign.
3. Segmentation
Users will discover that broadcast emails are helpful when using ConvertKit to create and send out one-off emails. As was previously said, their segmentation skills are unparalleled for the price they now charge.
Constant Contact makes segmenting your audience into subsets a breeze once you’ve accumulated a list of contacts.
Users can manually create audience segments by separating contacts in a variety of ways, including geographic proximity, online shopping behavior, list membership, tags, and email engagement.
4. Automation
When compared to the alternative of manually sending out welcome emails to each new subscriber, the automated welcome email function that is included in the basic plan of Constant Contact is much appreciated by its users because it saves them time and effort.
At the next pricing tier up, you have the option to take advantage of automated resends to recipients who did not open the very first email, forgotten cart reminders, birthday and annual greetings, and automated email behavior series, which send an email to members of the audience based on what they click on your webpage or in another email.
Conclusion
When comparing ConstantContact vs ConvertKit, large corporate businesses looking for an end-to-end email service provider with the largest available integrations have a choice between two excellent options: either ConstantContact or ConvertKit.
Both systems are roughly equivalent in terms of their ability to deliver messages, with Constant Contact often coming out on top.
The most important thing to keep in mind is that each of these things possesses good attributes. Each one is crafted in a one-of-a-kind manner to appeal to a diverse assortment of business types and sizes.
Frequently Asked Questions
Who is ConvertKit good for?
In short, ConvertKit is a better conversion tool that is easy to use and has a fair amount of power. There is also a free template for a landing page. ConvertKit only works with people who make online content. So, you won’t have to pay for a bunch of extra features meant for e-commerce that you won’t use.
What is Constant Contact used for?
Constant Contact’s pricing model, which bases service costs on the size of the user’s subscriber list, makes it affordable for small businesses to send large volumes of emails. Constant Contact has a user-friendly email editor and integrates with many other popular business apps, as well as providing detailed analytics.
Why should I use ConvertKit?
ConvertKit allows you to manage your email list and communicate with your subscribers in a way that is personal and reflects your brand. Furthermore, it’s a powerful tool for increasing sales in any niche industry.
Is Constant Contact outdated?
It’s awkward and out of date. For this reason, we advise you to forego using Constant Contact’s prepackaged designs and instead work with a blank template. You’ll be able to customize the style of your emails more easily.
What is cheaper Constant Contact or Mailchimp?
Prices with MailChimp are lower, especially for smaller subscriber lists. In terms of cost, Constant Contact & MailChimp are noticeably distinct from one another. Constant Contact, to begin with, does not provide a free plan.
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