Convertkit Vs Mailchimp 2022: Which One Is The Best For You?

Our ConvertKit vs Mailchimp comparison can assist you in making the right email marketing software choice.

I’ve used a fair amount of email marketing software in my time as a marketer. Choosing between ConvertKit and Mailchimp, two of the most popular options for small businesses can be a challenge.

In this article, I’ll compare and contrast ConvertKit and MailChimp for your next email marketing campaign and show you the advantages and disadvantages of each.

Convertkit Overview

ConvertKit is an email service provider that is helpful for everyone, from solopreneurs to online organizations that have been around for a while. However, the capabilities of the platform are specifically designed with online content makers in mind.

You are able to send emails directly to email subscribers using ConvertKit. These emails may be in the form of a broadcast email or an autoresponder email campaign.

Additionally, as a fairly cool tool, ConvertKit provides you with a landing page builder that you can use to assist you in selling your products and services.

If you want to know in-depth about ConvertKit, then check out the ConverrKit review.

Mailchimp Overview

With over 14 million members, MailChimp is one of the most widely used marketing automation and email marketing platforms in the entire globe.

Small businesses that want an all-in-one platform that supports the essential components of internet marketing and does not require sophisticated technological expertise are the greatest candidates for MailChimp.

ConvertKit Vs Mailchimp: Pros & Cons

ConvertKit Pros & Cons

Pros	Cons
The visual automation editor is user-friendly.	The software can be tricky.
You may construct infinite landing pages with their free plan.
You may construct infinite landing pages with their free plan.
Automatically resending unopened email broadcasts can boost open rates and conversions.
You can ask questions on “The ConvertKit Family” Facebook page.
ConvertKit’s free migration services let you switch email programs without losing data.
The free plan lets you manage 1,000 members.

MailChimp pros & cons

Pros	Cons
Create and distribute subscriber-targeted Facebook advertising.	Only the premium plan allows newsletters.
Real-time analytics are built-in.
Marketing CRM that shows all email subscribers in one spot.
“Premium plan” includes support.
Mailchimp supports 300 apps.
Daily phone, email, and chat customer assistance.
Ready-made segments, templates, and one-click automation.

ConvertKit Vs Mailchimp: Features Compared

Ease of Use

For those that create content, ConvertKit is an excellent choice as an email service provider.

It provides access to a wide variety of cutting-edge features that might facilitate the establishment of an internet business. It is easy to use, and the customer service is excellent, too.

Mailchimp is a product that is simple to operate and has a user interface that is rather straightforward. The more you make use of it, the more comfortable you will become with it.

However, there is one essential element that you must become familiar with from the very beginning because it is of the utmost significance: it’s Merge Tags.

Customer Support

ConvertKit’s excellent customer care, which includes both live chat and email help for all customers regardless of the plan they are on, is one of the selling advantages that the company has when positioned as an alternative to MailChimp.

In addition, ConvertKit provides free migration services from your current email provider as well as peer-to-peer assistance, limited live chat and email support on weekends, and limited live chat and email support during the week.

On the other hand, Mailchimp places a strong emphasis on its self-service assistance and provides extremely little support for its free plan as well as its lower-tier subscriptions.

Nevertheless, for plans Essentials and higher, both email and live chat help are available around the clock.

Automation

ConvertKit excels at automation; it’s clear that they put a lot of effort into getting it right. With the help of their “Sequences” tool, you can quickly create an automated email workflow based on a number of actions and requirements.

The automated features in Mailchimp can sometimes look a little dated. However, with their free and lower-end plans.

It’s easy to build up basic automatic flows, and more sophisticated automation is available at the other end of the pricing plans.

Convertkit Vs MailChimp: Pricing

ConvertKit Pricing

Nathan Barry founded ConvertKit, an email service provider (ESP) with a comprehensive feature set. Since it’s easy to use, it’s a fast-growing email marketing service.

Customizable signup forms and landing pages are also available to help increase the number of subscribers.

ConvertKit has three plans and just announced the availability of a free plan in an effort to encourage customers to select their email tools as soon as possible.

Although, Convertkit is one of the best email marketing automation tool but, its pricing plans are more expensive than its competitors. So, check out the ConvertKit discount code, using which you will get an exclusive discount on your desired pricing plans.

At the moment, this is only available for free landing pages. However, if you invite a friend through their referral program, they will give you free access to 100 more members.

Mailchimp Pricing

All-in-one marketing platform Mailchimp helps you keep track of and communicate with your consumers and other stakeholders.

In all of our marketing endeavours, we make use of effective contact management, eye-catching campaigns, and in-depth data analysis.

For small businesses and entrepreneurs with fewer than 2,000 subscribers. MailChimp has four pricing plans. It also remains the obvious choice because of its generous free plan.

It’s important to consider the time and money you’ll save by converting to ConvertKit later rather than sooner if you’re considering it. Switching tools can be an inconvenience that you’d rather avoid.

Visit our guide outlining the features and use cases for each if you’re not sure which plan is best for you: ConvertKit pricing.

Conclusion

Neither Mailchimp nor ConvertKit is the clearly better choice for email marketing, and neither is so limited in any category that it should be excluded for usage in any campaign.

In other words: there are no “bad” choices here, so rest easy.

If you’re a small business owner or first-time email marketer, ConvertKit is undoubtedly the way to go.

Its free edition gives a full range of tools for designing, sending, and automating emails to smaller audiences, and design and testing limits aren’t as big of a concern with smaller campaigns.

If you’re running a larger campaign and already know you’re going to need a premium account, Mailchimp is likely going to provide the greater bang for your buck.

With additional connectors and better design freedom, you’ll be able to personalize and grow your campaigns more easily than you would use ConvertKit.

Frequently Asked Questions