Our comparison of ConvertKit vs MailerLite has led us to the conclusion that ConvertKit is the better ESP option.
In a sea of seemingly endless options for email marketing automation, businesses and content creators are searching for solutions that combine ease of use and adaptability.
Many of us look for an email marketing tool that provides the “complete package,” particularly if you are the owner of a small business and don’t have a lot of time to spend on a traditionally complicated process like email marketing.
In this case, the “complete package” refers to a tool that allows you to create, send, track, and analyze your email marketing campaigns.
Nevertheless, selecting a complete package raises the possibility of having to deal with complicated features or paying for components that your company does not require at this time.
Those in search of a contemporary email marketing service will be relieved to learn that both MailerLite and ConvertKit provide packages that are not only straightforward but also feature-rich.
Which option do you think is best for you? It is entirely dependent on your requirements.
This ConvertKit vs MailerLite head-to-head comparison will tell you exactly how each tool stacks up to its rival, whereas our in-depth reviews of ConvertKit and MailerLite offer detailed analyses of the tools as a whole.
What is ConvertKit?
When you think of ConvertKit, you think of conversions and connections. Finding customers, turning them into fans, and earning money as a content creator are all made easier with this tool.
For the most part, it’s aimed at creative types and social media influencers who are looking for new ways to connect with their audiences.
Customers like travel bloggers, muralists, and even homesteader goat farmers are featured frequently on ConvertKit’s blog.
ConvertKit gives you the tools you need to turn your side hustle into a full-time job, including landing page creation, subscription forms, and email marketing automation.
To learn more about ConvertKit, check out our ConvertKIt review.
What is MailerLite?
MailerLite is a tool for email marketing that more than a million people use to set up email campaigns.
Even though it’s called MailerLite, it doesn’t have “lite” versions of anything. The software gives you everything you need to grow your email list and figure out how well your campaigns are doing.
It has advanced features like segmentation, A/B testing, and automated email marketing.
Its use of the word “lite” is a nod to the fact that MailerLite simplifies these complicated features so that even new users can use them.
ConvertKit Vs MailerLite: Difference
- ConvertKit is pricier than MailerLite. In comparison to ConvertKit, MailerLite offers a lot more key features for a lower price. Check out the ConvertKit discount code if you want to save money on your desired ConvertKit package.
- More templates are available in MailerLite than in ConvertKit. Text-based templates are at the heart of ConvertKit’s design.
- MailerLite’s email and landing page editors contain drag and drop features that ConvertKit does not.
- Compared to ConvertKit, MailerLite has a wider range of integrations.
- Compared to ConvertKit, customer service in MailerLite is superior.
- Landing page templates are more plentiful in ConvertKit than in MailerLite.
ConvertKit Vs MailerLite: Comparision
Landing page templates that are responsive and editable are provided by ConvertKit. With 53 templates to pick from.
ConvertKit has a larger selection, covering uses like coming soon, sales, course sign-ups, book launches, lead magnets, and more.
It’s simple to customize; you can even use a color picker to get the ideal hue for your backgrounds and fonts.
This is a cool feature that MailerLite, incidentally, is missing that enables you to select accent colors from your preferred images and make a consistent color scheme.
ConvertKit’s landing page builder has a great stock picture selection because of its interaction with Unsplash. Many high-quality, free images may be found here to liven up your design.
MailerLite offers 14 responsive landing page templates for blog promotion, webinars, coming soon, and more.
MailerLite’s drag-and-drop landing page builder lets you construct from scratch. Like their email editor, you simply drag blocks into place and edit them.
If you’re used to loads of customizing options, the landing page editor may feel clumsy. You can only drag things to specified regions. Choose a template you like and fill it with your own content.
ConvertKit uses tags and segments to group a single subscriber list.
ConverKit allows custom subscriber tags, unlike MailerLite. Automatically assigned based on a subscriber’s actions. If someone buys something, you might tag them as a ‘customer’ This provides you contact freedom.
ConvertKit’s straightforward filtering feature makes it easy to find tagged contacts. Tags, custom form fields, location, prior purchases, gender, and more can filter your search.
MailerLite lets you establish audience groups and allocate new subscribers depending on their subscription form. This helps you keep track of who’s interested in what if you have various landing pages for different products.
MailerLite’s tagging feature lets you divide subscribers into numerous groups. You can also categorize your list depending on client inactivity or email open rates.
Ease Of Use
ConvertKit’s usability rivals MailerLite’s. Its interface is simpler, with fewer menus. I’ll explain how the email editors vary later, as ConvertKit is harder to master.
It lacks email templates, therefore you must develop many of them yourself. HTML and CSS experts will have more customizing options.
The editor isn’t drag-and-drop. Not tough, but harder to start.
MailerLite’s objective is to offer minimal, powerful features, and they deliver. The email provider has a tidy, labeled interface. Beginners can easily navigate, analyze reports, and manage subscribers.
The main dashboard shows campaign information and subscriber growth. This makes it easier to scan important data.
Drag-and-drop editor for emails and landing pages. This makes sense. Drag and drop the element you want on the page.
The ability to create automatic emails without leaving the workflow designer to compose a new email is one of ConvertKit’s most notable features.
As a result, campaigns can be swiftly built while maintaining a clear understanding of where each email fits into the entire pipeline.
A straightforward workflow builder is offered by both MailerLite and ConvertKit for building email pipelines that advance prospects through your sales funnel.
For this function, MailerLite offers a drag-and-drop automation interface.
Email Setting Up A Broadcast/campaign
ConvertKit is a tool that is simple to use and efficient in completing the task in the least amount of time. Emails are neat and quite simple to use.
It’s simple to include links in emails, and you can easily tag recipients who click on links within the broadcast.
More email format options are available at MailerLite. If you appreciate having pictures and other attractive content in your emails, their drop and drag features are fantastic.
Email Templates and Editor
ConvertKit’s inline styling options make editing clutter-free. You can add items by clicking the “+” button next to each text line. Like MailerLite, you may use blocks to compose emails.
Images, files, quotes, videos, links, dividers, and customer names and locations are examples. Instead of dragging and dropping, add them to each line.
You can add content blocks, but not videos, or change font and color. You can keep logos in your picture library for quick access.
MailerLite’s email editor is drag-and-drop and rich-text. You can also customize your email’s HTML markup.
Create email content using pre-built blocks. Video, social network links (Instagram, Facebook, Twitter), and dynamic content are included. The latter includes personalized name fields, pre-header text, and subject lines.
It’s also feasible to specify which consumers can read your dynamic content block so that you can send the identical email blast to all your subscribers, and the block will immediately update to reflect the right content for the individual recipient.
ConvertKit Vs MailerLite: Pricing & Plans
Mainly ConvertKit has three pricing plans, And the Pricing information for the ConvertKit Creator plan is as follows: If you have 1,000 subscribers. your monthly cost is $29. 3,000 paid subscribers at a cost of $49 each month A monthly cost of $79 for 5,000 customers
Convertkit’s high price tag in comparison to Mailerlite may be a deterrent for certain users. The cost of using Convertkit will rise as your subscriber list expands.
When it comes to MailerLite Pricing, you have a few options: There is a free plan for up to 1000 subscribers and a subscription plan starting at $10 per month for 1000 subscribers that allows you to send up to 12000 emails every month.
All of the services are included, including unlimited emails each month, no matter how many subscribers you have. As your subscriber base expands, the cost per subscriber falls.
Cleaning up your email list will save you hundreds of dollars per month.
In terms of cost, Mailerlite is a better option than Convertkit.
MailerLite’s free plan may be appropriate for smaller subscriber bases.
If granular customization is important to you, ConvertKit is the best platform.
What email marketing automation tool interests you? ConvertKit or MailerLite?
Frequently Asked Questions
Is MailerLite better than ConvertKit?
MailerLite and ConvertKit can create GDPR-compliant landing pages and forms (even without a website). Both have simple slide-in, pop-up, and embedded forms. MailerLite lets you customize forms.
Is ConvertKit any good?
For content producers, ConvertKit is a fantastic email service provider. It provides a wealth of cutting-edge features that can be used to develop an online business. It’s simple to use, and the assistance is excellent as well.
Does ConvertKit have CRM?
In HubSpot CRM, you can automate your sales pipeline, monitor deal flow, and sync contact data. ConvertKit lets you collect leads, start automatic emails, and automate your email marketing.
Who uses ConvertKit?
The United States and the Health, Wellness, and Fitness sector have the highest concentrations of businesses using ConvertKit. Businesses with 1 to 10 employees and a revenue of 0 to 1 million dollars are most likely to adopt ConvertKit.
What is MailerLite used for?
For companies of all sizes, MailerLite serves as a website builder and email marketing tool. Simplicity is the main principle of MailerLite. We offer simple and user-friendly tools to our customers, including a website builder, a drag-and-drop email editor, and an easy subscriber management interface.