Are you ready to start selling your courses online? This simple guide will show you how to generate money by selling digital products such as Ecourses.
If you haven’t yet created your course, keep reading since we’ve broken down the simple steps to follow to create your online courses.
Why should you create and sell courses online?
It’s a wonderful idea to create online courses because there are individuals who want your knowledge and there’s money to be made! E-learning and online courses provide a huge opportunity:
- By 2025, the global e-learning market is anticipated to be worth $325 billion.
- In 2018, sales of digital education and e-learning totaled more than $46 billion (the most recent year we have data for).
- During the epidemic, global e-learning and course consumption grew considerably, and many experts expect this trend to continue.
Is it profitable to sell online courses? It most certainly is with those figures and the necessary knowledge. Once you have a customer base, selling online courses can be a source of passive revenue.
Your online course can also be used as a marketing tool to improve client relationships. Make use of your online course to demonstrate what your company is all about. Demonstrate what sets you apart from the competitors. Build close bonds with your students and watch as their enthusiasm for your subject grows.
The nicest part is that online courses can be created and sold by anyone. All you need is a little knowledge and the capacity to speak passionately about a subject.
How to create a successful ecourse?
Before establishing an Ecourse, there are a few things to think about. Based on my expertise in the online learning market, this book will provide you an outline of the important factors. Read our full Teachable Review to find out how you can create your Ecourse and promote it online.
Choose the right subject for your course
Because you must know something well enough to teach it, your subject matter is the most critical component. The good news is that Ecourses can cover any topic you can think of. Someone else will desire to learn if you know enough about it to teach it.
Nonetheless, it’s a good idea to look at the competitors before you start creating your course. Search for existing Ecourses in your field to see how saturated your market is. (Here are some search-related hints.)
Examine your competitors’ Ecourses to see what they’re missing, as the most successful edupreneurs will spot gaps that can be exploited. You may design a relevant, interesting, and unique Ecourse by drawing on your personal knowledge and undertaking audience research.
Pay attention to what your target learner is saying once you’ve identified them. Online forums, reviews, and social media are excellent resources for learning more about what people think about your area and how they engage with those who teach it. When it comes to validating an Ecourse concept, it’s critical to Search, Listen, Ask, and Test. Don’t be scared to jump in on the topic and ask folks what they’d want to see in a new Ecourse.
Select a learning model
After you’ve chosen an Ecourse topic, you’ll need to decide on a learning model. Despite the fact that all Ecourses are delivered via the internet, they do not have to be taught in the same way. You can capture videos or screencasts, film presentations, and live lectures, give audio or textual instruction, and use drip email for tech support, among other things.
Teachable is a wonderful platform to host, manage and promote your Ecourses, you can use the Teachable coupon code to get a 10% discount on your pro plan which will help you kick start your journey faster and better.
Writing out lessons is the most basic option for edupreneurs on a tight budget, but it isn’t always the ideal teaching strategy for your subject. Although the prospect of producing a video course can be intimidating, data show that video courses improve learning outcomes and that learners prefer video over other media.
You can quickly set up a home studio on a shoestring budget and begin filming your Ecourse. Screencasts and slides with narration are equally great video teaching approaches, and you could even create animated classes if you have the expertise and funding.
There are a variety of techniques to measure learners’ abilities for edupreneurs who want to award successful completion. Quizzes, tests, written assignments, group projects, presentations, one-on-one assessments, and other tools can be used to assess and grade a learner’s work throughout or at the end of an Ecourse.
Choosing The Best delivery platform
You’ll need a venue to host your Ecourse once you’ve settled on the content and format. If you don’t have a lot of technological knowledge, hosting anything online can be difficult. This difficulty has been overcome by creating easy interfaces where you can upload your course, set your fee, and leave the technological details to them.
Some online course platforms are better than others, but they’re a fantastic place to start if you’re new to making Ecourses and want a site that will do the legwork for you and bring millions of learners to you.
Your hosting platform is also influenced by your company’s business model. Ad revenue splitting (for example, on YouTube), fixed price, subscriptions, and even free are all options for generating cash from Ecourses. Video on Demand platforms like Vimeo or Amazon Prime Video Direct may be a better fit for your Ecourse depending on the model you choose.
Marketing your ecourse
It’s not enough to upload and forget about your first Ecourse once you’ve finished it. Over 9000 MOOCs have been registered, while Udemy, a single online course site, has over 100,000 courses. Whatever your Ecourse topic, it will face competition, and in order for it to sell, you’ll need to promote it both organically and through advertising.
Word-of-mouth marketing is by far the most effective method of promoting your Ecourse. For starters, it’s free, and studies show that 92 percent of customers believe recommendations from friends, whereas 83 percent of people actively dislike viewing advertisements, believing them to be deceptive and disruptive.
Encourage subscribers to join an email list if you have a website or blog, which you should, so you can send them updates immediately. Email marketing has a 3800% return on investment, making it one of the most effective marketing strategies available. In general, you want to do everything you can to build an audience even before you actually have a course to offer, and a high-quality e-mail list is one of the most valuable assets you can create for your business.
Final Thoughts
Ecourses are an enormous business, and they’re only going to get bigger. Of course, like with any large trend, the ideal moment to profit is when it first appears. Every day gets a little later, but if you follow the steps outlined here, you can find, produce, and promote your own Ecourse.
