It takes time to do research, and the majority of individuals would rather spend that time developing and uploading their books. The preparation work that takes place beforehand is the point at which many individuals become frustrated and ultimately give up.
When you get stuck in the research, the analysis of the keywords, the analysis of the competition, and all the what-if scenarios that go on in your mind as you make the choice on whether to pursue a book in the niche you’re researching or you make the choice to move on to researching a different potential keyword, I like to refer to this potential occurrence as “analysis paralysis.”
When you get stuck in the research, the analysis of the keywords, the analysis of the competition, and all the what-if scenarios that go in this piece, I’d like to talk about a tool for conducting keyword research that is going to be a big help in speeding up that process.
When conducting research on KDP on Amazon, you have access to a number of various tools to choose from.
what is Publisher Rocket?
David Chesson, who works with Kindlepreneur, developed an intuitive and user-friendly web tool called Publisher Rocket, which was originally known as KDP Rocket.
It provides assistance to writers in marketing their printed books and eBooks.
The first version of this tool, known as KDP Rocket, was primarily designed for use with electronic books, but the most recent version, known as Publisher Rocket, is compatible with both electronic and print books.
Remember that the title and subtitle of your book are considered sales copy and that Publisher Rocket provides you with four primary tools that can assist you in reverse engineering your book’s sales copy:
- Keyword Search Feature
- Competition Analyzer Feature
- Category Search Feature
- AMS Keyword Search Feature
You can read our full in-depth Publisher Rocket Review to learn more about the platform, its features, and pricing options.
What Does Publisher Rocket Do?
You may discover highly searched keywords and key phrases on Amazon with the assistance of Publisher Rocket.
Not just any keywords; rather, it displays what consumers are actually putting into Amazon while they are on the hunt for a product to purchase.
This module will also provide the projected monthly search volume for the terms that are color-coded red, green, and yellow, respectively.
Green indicates “go ahead,” yellow indicates “you may want to proceed with caution,” and red indicates “it would be a good idea to stop right here.” These meanings are similar to those of the traffic lights.
When you enter a term, Publisher Rocket will create similar keywords based on known phrases that other Amazon customers have typed into the search bar.
The more general the term is, the more suggestions for other keywords Rocket will provide.
Let’s have a look at an example of a search that you may perform using the Keywords Module. In this particular illustration, I searched for the term “activity book.”
Keyword: In the column on the left, you will see a list of all of the many keyword variants that Publisher Rocket has created based on the keyword that you have supplied.
This column displays the average number of pages for all of the books that made it onto the first page of the results for the keyword search.
This will provide you with an estimate of the number of pages that should be included in your book in order to maintain consistency with what customers are really purchasing.
This is the total number of searches that will come up on Amazon when you make a search for the term. It is referred to as the “number of competitors.”
You may get a better sense of how popular or specific that phrase is based on this information. However, just because there are a lot of other people trying to rank for the same term as you, it does not indicate that it is impossible for you to be successful with it.
According to the findings of many studies, the majority of people only look at the first five search results for any particular query.
There is no correlation between the number of search results that are returned and the amount of traffic that is sent to the top five listings. Your objective should be to secure one of those top five positions.
Publisher Rocket will do an analysis of those top 5 novels and evaluate whether or not your book has a likelihood of ranking among those books.
The competition Score column compiles the information from the other columns, quickly organizes it into an output that will generate a color-coded score, and then provides it to you so that you do not have to spend a lot of time looking at it and attempting to determine how tough your competition is.
You will have an idea of the level of power possessed by your rivals in a matter of seconds after using this feature.
The price point that most of the books that are selling the best in relation to that term is displayed in the fourth column from the left, which is labeled “Average Price.” Using this information, you will be able to establish the price at which your books will generate the most profit.
This column will show you the average monthly earnings that writers are making off of the top five ranked books for the keyword. These earnings are based on the total sales of the books.
There are two possible explanations for why such a low number might exist. Either there is not a significant amount of demand for this term, or there is demand for the keyword, but customers are dissatisfied with the options available to them.
Estimated Number of Amazon Searches Per Month: This column will show you the number of times that particular term has been searched for on Amazon over the course of the last 30 days.
If there is a demand for this term or not, this figure will make it clear.
The higher the number, the greater the total volume of searches.
When conducting manual research on Amazon, you could uncover a term that appears in the auto-suggest feature of the search bar.
Although all of the other metrics might appear to be appropriate, there is no way to truly tell the frequency with which people looked for that particular phrase.
This eliminates the need for guesswork, allowing you to go on with the assurance that the time and effort you are putting in will not be wasted.
This figure is also color-coded to assist you in quickly identifying lucrative keyword opportunities.
There is a little bit more that goes into the color-coding of this search column than there is with the competition column, despite the fact that the color-coding is the same green, yellow, and red as that column.
It is not sufficient evidence to conclude that a term is valuable just because the number of times that it is searched for in a given month is rather high.
Publisher Rocket Pricing Plan
The cost of Publisher Rocket, which includes lifetime access, is exactly $97. This will also provide you with access to any future upgrades as well as their support system.
Read our full in-depth article on Publisher Rocket discounts and coupons to help you avail of the $97 Lifetime access deal.
They do indicate that they could transition to a price scheme based on a monthly subscription at some point in the near future, so you might want to take advantage of the lifetime access option while you still can!
When you compare the cost of a one-time, one-bundle payment to the cost of a monthly subscription, you’ll likely find that the one-time payment is more cost-effective.
In the event that you test out the software and find that it does not meet your needs, they will refund your purchase price.
Final Thoughts: Do Amazon KDP Sellers Really Need a Keyword Research Tool?
If you are the type of person who wants to learn the ins and outs of keyword research yourself, but you don’t really have the time to spend to figure it all out and analyze every little factor yourself.
Publisher Rocket may be a good fit for you because it will help you to learn and understand the process of keyword research just by using it and observing what kinds of outputs it is generating for you.
If you are the type of person who wants to learn the ins and outs of keyword research yourself.
Simply making use of the program and seeing what it does will provide you with a solid foundational understanding of the entire process of keyword research.
Frequently Asked Questions
What is the latest version of Publisher rocket?
The latest version of Publisher rocket is Version: 2.0.29
