If you’re looking for the Top Keyword Research Tools, you are at the right place. We have featured 9 excellent tools for you. To rank well in search engines in the present day, keyword research is essential to developing your content strategy.
It’s not enough to have just one major keyword; you need a ton of supporting keywords as well. In today’s digital era, keyword research tools have simplified the digging process.
Everything you need to know, from the frequency of searches to the degree of difficulty, is at your fingertips. In truth, we used a combination of data from Semrush and Ahrefs to choose this topic.
An excellent result may be expected from any project that receives careful attention to detail.
An excellent result may be expected from any project that receives careful attention to detail. If you want to make your blog to stand out from the crowd, you need to know how to choose the right keywords. Read further to know more.
Top 10+ Keyword Research Tools: (Free + Paid) 2023
|Sr. No.||Keyword Research Tool||Price|
|2||Ahrefs – Keyword Explorer||$99/mo|
|7||KW Finder – Mangools||$49/mo|
|9||Moz Keyword Explorer||$99/mo|
|10||Google Keyword Planner||Free|
Semrush has a pretty legit SEO site audit tool built in. This tool does keyword research, tracks the keyword strategy your competition uses, runs an SEO audit of your blog, looks for backlinking opportunities, and does a lot more. You may also use it to do SEO audits, look for possibilities to link back to your site, and track everything through reports.
This is one of the best SEO audit tools on the market, in my opinion. For a comprehensive understanding of the SEO tool, Semrush, be sure to read a detailed Semrush review.
- Doing Some Keyword Analysis. Find the right keywords to drive visitors to your site.
- The analysis of the market’s main rivals.
- Powerful resources for your Amazon company.
- Promoting Your Content Online.
- Seo (Search Engine Optimization) for a Specific Location.
- The Keeping of Rankings.
- Identifying Disparities in the Use of Keywords
- Management of Social Networking Sites.
- Search engine optimization (SEO) focused on the page itself. Improve your site’s health and SEO with fresh ideas.
- Pro plan – $119.95/month
- Guru plan – $229.95/month
- Business plan – $449.95/month
Ahrefs is an excellent keyword research tool that gives users the ability to track and analyze the performance of both their own websites and competitors’ websites in terms of search engine ranking and backlinks. Gives you a full analysis of keywords, organic search traffic, backlinks, and other related topics.
This tool is used by search engine optimization (SEO) specialists and digital marketers frequently employ in order to boost the SEO of their client’s websites. Ahrefs is also trusted by companies like Facebook, Pinterest, Netflix, and more.
- Backlink Analysis: Ahrefs provides detailed information on backlinks pointing to a website, referring domains, anchor text, and quality.
- Keyword Research: The powerful keyword research tool lets users uncover relevant keywords and phrases based on their website or rivals’ websites.
- Organic Search Traffic: The tool evaluates a website’s organic search traffic, including visitors, search engines, keywords, and more.
- Site Explorer: lets visitors analyze a website’s pages, internal and external links, organic search traffic, and more.
- Content Explorer: Content Explorer searches and analyzes the most popular and relevant content online based on a term or topic. It helps locate and develop successful content.
Ahrefs gives its customers a variety of pricing options, such as a 7-day trial for $7 and four different subscription plans (Lite, Standard, Advanced, and Agency). The following plans for signing up:
- Lite: $99/month or $990/year
- Standard: $199/month or $1,990/year
- Advanced: $399/month or $3,990/year
- Agency: $999/month or $9,990/year
All plans have features like backlink analysis, keyword research, and content explorer, but the Lite plan is the most basic and cheapest.
AnswerThePublic’s keyword research tool lets customers identify their target audience’s queries and themes. The tool displays a keyword’s most popular questions, prepositions, comparisons, and alphabetical searches.
Content that addresses the target audience’s requirements and interests may boost a website or blog’s exposure and engagement. The free tool offers a Pro edition with additional data and searches. It’s beneficial for marketers, SEOs, and content providers.
- Keyword Research: ThePublic shows a visual representation of the most popular questions, prepositions, comparisons, and alphabetical searches related to a specific keyword. This can help users understand the intent behind a keyword and create content that fits it.
- Search Volume: The tool also shows the number of times each keyword was searched for. This can help users figure out how popular a certain topic is and set priorities for their content creation.
- Search Autocomplete: This tool uses autocomplete data from Google and Bing to show what people are searching for most. This can help users find new keywords and topics to focus on.
- Search Visualizations: The tool makes the data easy to understand and navigate by showing it in a visual way.
- Pro version: The Pro version has more in-depth data, more searches, and extra features like the ability to share search data with team members, access to historical data, and the ability to make custom reports and alerts.
AnswerThePublic tool offers both free and a paid version. The free version only gives basic information and lets users do a limited number of searches per day. The paid version, called Pro, gives more information and lets users do more searches. The pricing for the Pro version is as follow:
- Monthly plan – $99/month
- Annual Plan – $948/year
- Expert plan – $199/month
4. SE Ranking
SE Ranking is a cloud-based digital marketing platform with a full set of tools to help internet users improve their search engine optimization (SEO), pay-per-click (PPC), and social media marketing.
The platform has features like keyword research, website audit, backlink analysis, website ranking tracking, and competitor analysis. It also has tools for pay-per-click (PPC) advertising and managing social media. The platform is easy to use and comes with a 14-day free trial and different pricing plans to fit different needs and budgets.
Digital marketers, SEO experts, and website owners can use it to track and improve their online presence.
Keyword Research: SE Ranking offers keyword recommendation, grouping, and tracking features to assist customers find the best keywords for their website and PPC campaigns.
Website Audit: The website audit tool examines for technical SEO issues such broken links, missing meta tags, and duplicate content and makes recommendations to assist users optimize their website for search engines.
Backlink Analysis: The backlink analysis tool lets users track and evaluate the backlinks heading to their website, including the quantity, referring domains, and link quality, to optimize their backlink profile.
Website Ranking Tracking: The website ranking tracking tool lets users follow their website’s and their rivals’ search engine ranks for specific keywords, helping them understand how their website is performing in search results.
Competitor Analysis: The competitor analysis tool helps users analyze their competitors’ strengths and shortcomings and find ways to strengthen their website, PPC campaigns, and social media presence to outrank them.
SE Ranking offers a 14-day free trial and several payment tiers. White-label reports and API access are accessible with higher-priced options, which vary by keyword, website, and user count. Annual plans are cheaper than monthly ones.
Soovle, a free keyword research tool, aggregates ideas from Google, Bing, Yahoo, and others to uncover popular keywords and phrases relevant to a topic.
Its easy interface lets users enter a keyword or phrase and immediately examine the most often searched phrases across different search engines.
Content creators, marketers, and SEO specialists may use Soovle to analyze keyword intent and develop relevant content.
It’s also useful for finding long-tail keywords and understanding your target audience’s language while looking for relevant items and services. It’s simple and non-registration.
- Keyword Suggestions: Soovle’s keyword suggestions can help users find new keywords and phrases to employ in their content and campaigns.
- Multiple Search Engines: Soovle collects ideas from Google, Bing, Yahoo, and others to give a more complete perspective of a topic’s most popular terms and phrases.
- Long-Tail Keywords: Soovle can help you locate targeted, less competitive long-tail keywords to target a specific audience and produce more quality visitors.
- Easy to Use: Anyone can use Soovle’s simple interface to enter a keyword or phrase and immediately discover the most often searched phrases across several search engines.
- Free to use: Anyone may use Soovle because it doesn’t require registration or payment.
Soovle is a free keyword research tool and it doesn’t require any payments to access its service. It’s available for anyone to use without any cost. It doesn’t have any premium version or additional paid features. It’s a free tool, and you can use it as much as you want without any charge.
LongTailPro helps customers to find long-tail keywords, which are more precise and less competitive, to target a specific demographic and produce more quality traffic.
The tool suggests keywords based on a keyword or phrase input, along with search volume, CPC, and competition level. LongTailPro lets customers examine keyword competition and find profitable prospects. Keyword filtering, grouping, competitiveness metrics, and SERP analysis are also available.
- Advanced filtering: LongTail Pro lets users filter terms by Average Cost Per Click, Search Volume, Rank Value, etc.
- Competitor Keyword Analysis: Enter a competitor’s domain in the search field to view their keywords.
- Large keyword import: Users may import up to 10k keywords with one click.
- Backlink Analysis: LongTail Pro analyzes a website’s backlink profile, including the quantity and quality of linked sites.
- Bulk SERP Analysis: Users may manually enter up to 200 keywords and start a SERP analysis, making keyword research faster and more thorough.
LongTail Pro provides consumers with 3 separate price levels, including Starter, Pro, and Agency.
Annual subscription discounts – Users who choose an annual subscription receive an additional 4 months for free, giving a cost-effective solution.
- Starter plan – $37/month
- Pro plan – $67/month
- Agency plan – $147/month
7. KW Finder – Mangools
KW Finder is a powerful keyword research tool that is part of Mangools’ SEO package. Some of the largest companies in the world, like Airbnb, Adidas, Alexa, and many more, rely on this powerful tool. KW Finder offers a variety of tools to assist consumers uncover successful keywords and study the strategies of their competitors.
It enables users to undertake thorough keyword research, including the identification of long-tail keywords, the monitoring of ranks, and the analysis of backlinks. Users may also filter keywords using KW Finder based on search volume, CPC, and other factors.
In addition, the application has a user-friendly design, making it simple for even novices to use and maximize its use. KW Finder is an invaluable tool for every SEO strategy, regardless of the size of the organization.
- Keyword difficulty score: The tool provides a close-to-accurate keyword difficulty score to help customers choose keywords with high search volume and low SEO difficulty.
- EXACT search volumes: KW Finder gives consumers actual search volumes to correctly estimate a keyword’s potential.
- Competitor analysis: KW Finder lets users analyze their competitors’ SEO methods and copy their success.
- Historical data and long-term trends: KW Finder provides a complete history of a keyword’s performance.
- Seasonal keywords and trending topics: The tool lets customers capitalize on seasonal keywords and hot subjects to remain ahead of the competition.
- Long-tail keyword exploration: Users may search over 2.5 billion related terms from over 50,000 places. Users may find valuable long-tail keywords and broaden their reach.
KW Finder offers 3 different pricing plans to choose from.
- The Basic plan is suitable for beginners and small teams and is priced at $49/month or $358.80/year.
- The Premium plan is for Small/Medium-sized businesses and is priced at $69/month or $478.80/year, and
- The Agency plan is for large-scale agencies and is priced at $129/month or $958.80/year. Users who opt for an annual subscription can enjoy a 40% discount.
Serpstat is an SEO software suite founded by Oleg Salamaha. Launched initially as a keyword research tool, it has now expanded into a full “growth hacking tool” with capabilities for link building, technical SEO, PPC, and more.
The tool is meant to assist digital marketers and SEO specialists in enhancing the search engine exposure and performance of their websites. It offers consumers a variety of functions, including keyword research, backlink analysis, competition analysis, and site audit.
Serpstat also provides a keyword difficulty score, which identifies terms with a high search volume and low SEO difficulty. The software includes an intuitive UI and several advanced filters to assist customers in discovering the most profitable keywords for their campaigns.
In addition, Serpstat offers a variety of price options to accommodate the demands of various customers, including small enterprises and large organizations.
- Keyword Research: The program lets customers find profitable keywords, analyze rivals’ keywords, and generate long-tail keywords.
- Advertising Analysis: Serpstat’s PPC research capabilities allow customers to investigate their rivals’ keywords, assess their own campaigns, and find successful PPC keywords.
- Market Intelligence: The tool provides market segmentation, analysis, industry trends, and consumer insights.
- Search Analytics: Serpstat offers clickstream statistics, search volume, and click-through rates.
- On-Page Audit: Users may assess their website’s backlink profile and technical SEO concerns.
- Content marketing ideation: Serpstat offers content improvement and promotion tactics.
9. Moz Keyword Explorer
Moz is a well-known digital marketing software company, especially for its SEO resources. Professionals like to use its Keyword Explorer tool because it helps them find and analyze keywords for their websites and campaigns.
It is a set of tools also includes the ability to keep track of rankings, build links, and do site audits. They also has educational resources, such as the Moz Blog and Whiteboard Fridays, that can help you improve the visibility and search engine rankings of your website.
- Target keywords strategically: Moz’s Term Explorer tool helps website owners find the best keywords by offering characteristics like search volume and keyword difficulty.
- Save keywords offline: Moz lets users export keyword lists to Excel sheets for offline storage and tracking.
- Local and nationwide searches: Moz’s Local Listing Score tool tracks firms’ exposure in local search results, while Link Explorer tracks and analyzes inbound links to a website’s quality and source.
- Search Visibility Score: Moz’s Search Visibility Score gives a thorough assessment of a website’s search visibility for certain keywords, letting users find areas for improvement.
- Crawl optimization: Moz’s Site Crawl and On-Page Grader tools assess websites for technical SEO flaws and on-page SEO factors, respectively.
- Standard Plan – $99/month
- Medium – $179/month
- Large plan – $299/month
- Premium plan – $599/month
10. Google Keyword Planner
Google Keyword Planner is a valuable resource for marketers and advertisers looking to optimize their pay-per-click (PPC) ad campaigns. The tool is free to use and provides valuable insights into search volume, competition, and cost per click for specific keywords.
This data allows users to identify keywords that are likely to drive traffic and conversions. The tool also has the ability to find new keywords by entering a website, product, or category, giving users a broader range of keywords to target. Additionally, it can also give ideas for ad groups and new ad campaigns.
Overall, Google Keyword Planner is an essential tool for anyone looking to improve their PPC performance and achieve a better return on investment.
- Google Keyword Planner lets you see your competitors’ top-ranking keywords, giving you an overview of their keywords and performance.
- Use your domain to filter out terms that aren’t relevant to your specialty.
- Multiple filters make it easy to locate the ideal keywords for your niche, helping you target the proper audience and succeed.
- The tool can help you select commercial keywords to bid on to increase conversions and sales.
- Google Keyword Planner delivers realistic search volumes, helping you determine a keyword’s popularity and competitiveness. This helps you choose PPC keywords.
You won’t be charged anything to utilize Google’s Keyword Planner.
Ubersuggest is a powerful keyword research tool that Neil Patel built himself. Users can easily type a keyword or domain address into the search bar, choose their preferred language and region, and then click the search button to get a full report on the keyword.
Ubersuggest has a lot of different features, such as keyword suggestions, keyword difficulty scores, search volume, CPC (cost per click) data, and more. It also gives information about the top competitors for a given keyword, including their backlinks, organic search traffic, and paid search traffic.
- Keyword Suggestions: Based on the user’s search query, Ubersuggest makes a list of related keywords that can be used to improve content and SEO.
- Keyword Difficulty Score: Ubersuggest gives each keyword a difficulty score, so it’s easy to see which ones are easy or hard to rank for.
- Search Volume and CPC Data: It gives information about the number of searches and the CPC (cost per click) for each keyword. This helps users figure out how much traffic and money their campaigns could bring in.
- Competitor Analysis: This shows information about the top competitors for a certain keyword, such as backlinks, organic search traffic, and paid search traffic. This can help users figure out where they need to improve their SEO efforts.
- Ranking Tracking: Ubersuggest lets users see how their rankings change over time for certain keywords. This can help them figure out where they need to improve their SEO.
Ubersuggest has a clear pricing structure, which includes a monthly plan and a lifetime subscription, and no in-between options.
Individual Plan – $12/month
Business plan – $20/month
Enterprise/Agency plan – $40/month
Conclusion: Best Keyword Research Tools
In conclusion, keyword research tools are important to any SEO strategy since they reveal the search terms and phrases that potential customers are using to find products or services online. Google Keyword Planner, Ahrefs, SEMrush, and Ubersuggest are among the top keyword research tools.
Ultimately, the best keyword research tool for your business will depend on your specific needs and budget. These tools might help you analyze your audience and improve SEO and content marketing.
I hope this clears up any questions you may have had about keyword research tools. If you have any more ideas or want to add something, please let me know in the comments below.