Leadpages vs Clickfunnels 2023: In-Depth Comparison

You have a beautiful website. Your online business is up and ready. But you need that extra touch to make those sweet dollars. So you have decided to make a catchy landing page to intrigue and interest your viewers and turn them into customers. 

You know a few software but you are confused. I agree, choosing the right software to do is very important and tricky but I’ve got you. There is an in-depth Leadpages vs Clickfunnels comparison, my friend, you have stumbled across the right page.

I will compare the top features of both software to help you make an informed decision but before we get into the arena let us understand what exactly this conversion software means.

we have also, done a detailed comparison between Leadpages Vs Instapage, checkout out the full article to know the conclusion

What is a landing page?

Any page on your website that a new visitor arrives on for the first time is considered to be your website's landing page.

A landing page can be anything from an email opt-in page to a sales page, your home page, a blog post, an “About Us” page, a product listing, or pretty much any other kind of page to which you would drive direct traffic.

In exchange for a promotion or discount, vital user information can be obtained through the usage of a landing page. You gather this information so that you can develop these leads at a later time.

It's just a straightforward case of giving and receiving. You provide something of value to your users, something that is appealing enough to get them to provide some of their information to you. Now that is not too difficult to understand.

What is a funnel?

A funnel is a series of steps that a customer goes through from the time they visit your website to the time they do what you want them to do.

The action can be anything from buying something to filling out a form to subscribe or just signing up. When they do what you want them to do, this is called “conversion.”

The primary objective of a funnel is to assist you in optimizing your marketing efforts in accordance with the stage of the funnel that the user is currently occupying.

There are several distinct kinds of funnels that can be used for a variety of purposes, including the following:

Leadpages vs Clickfunnels: An Overview

I will make this as simple as it can get.

Leadpages

Leadpages is a landing page builder. This tool provides you with an extensive list of features so that whether you are a beginner or an advanced website builder, you can build highly converting landing pages in a wink!

Sales without the exhaustive tales!

Okay, let me make it easier for you to understand. Let's say you are browsing through the internet for the meaning of a word you have heard about. On one page you found what you had been looking for, and are about to leave when you see a pop-up that says “Get a handbook of English Vocabulary for Free”, Click to Know More”. 

Interesting right?

So, as soon as you click it you land on a page that gives you the details of the offer and how it is valid only for the next 7 days. All you have to do is enter your email or sign up to receive the ebook. 

Easy. So you enter your email. That's it! 

What just happened was you essentially became their lead. The page that convinced you to submit your email id was a landing page and once your email was collected its work was done. 

Clickfunnels

Clickfunnels on the other hand is a software tool specially designed to create innovative sales funnels with high converting power.

Don’t worry I'll elaborate. I'm sure everyone is aware of online shopping. It's our guilty pleasure. Let me give you a very common scenario that I'm sure everyone might have at least once come across. 

You want to buy a shirt. You search for shirts to buy online. You come across an ad that states ‘Formal shirts on Clearance Sale” from Amazon. Just what you wanted right! So now you are interested and click the offer. You reach a page that gives you the details of the offer. 50% off for the weekend. Coupons will be dispatched by email.

So, you enter your email. In a matter of minutes, you receive an email with the coupons and a page to checkout. You choose your favorite shirts and proceed to checkout. Once you do, you also receive a thank you email.

Sweet ain't it? What just happened is called a sales funnel. The company made you go through the stages of a sales funnel: Awareness, Interest, Engagement, and Action.

Simply put it is a tool to minimize your efforts of creating all connectors and individual pages that constitute complicated sales funnels.

While both of them essentially do the same thing which is converting your visitors or clicks to customers, a landing page and a sales funnel are two very different things. Let me elaborate.

Leadpages vs Clickfunnels: Pricing

leadpages pricing

Leadpages has three plans.

• A standard plan costs 49$ per month but if billed annually it will cost only 25$. This plan always has unlimited traffic on one site but does not include A/B split testing.
• A pro plan costs 99$ per month but if billed annually then it will cost only 74$. This plan includes 3 domain connections and includes A/B Split testing and online sales and payments.
• An advanced plan that costs 321$ monthly billed annually

Additionally, if the entire plan is bought for two years the prices slash down to half of the monthly prices.

Clickfunnels Pricing

Clickfunnels has come up with three subscription plans for its users.

• A basic plan that comes at 97$ per month. This allows for only 20 funnels and a 100-page creation.
• The platinum plan is $297monthly and
• Two Comma ClubX at $2,497.

If you looking for discounts on your desired ClickFunnels pricing plans, Check out our article ClickFunnels coupon, where you can get exclusive offers.

Verdict

Even at its highest the plans of Leadpages memberships are less than Clickfunnels. Yes, Cliclfunnels does come with an additional set of features but still, it becomes a little difficult for everyone to pay such high prices.

So, we have our winner: Leadpages

Difference between landing pages and sales funnels

Landing Page

A landing page is a page that you land on when you click on an email or pop-up that catches your interest. This page collects information and converts you into a lead and ultimately into a customer.

Its function is to collect email or contact information and generate leads.

These leads are then converted to customers.

Sales Funnels

A sales funnel on the other hand is an entire array of connected pages or emails or forms that will generate interest and ultimately turn this into conversion.

The function of a sales funnel is to guide the visitor through a step-by-step process of getting to know a product to purchase it.

Now let’s dive into what you came here for. Let the Leadpages vs Clickfunnels match begin (drum rolls included!)

Leadpages vs Clickfunnels: User Experience

Leadpages

Leadpages has a very clean and simple user interface. With a very attractive and uncluttered design, Leadpages makes it very easy for the user to not only access the different features of the website but also use them very efficiently. With highly customizable templates and an easy building interface and simple integration options, the user experience of Leadpages is on point. 

Clickfunnels

Clickfunnels also has a pretty neat design with a very simple design made so that even beginners can create high-converting marketing funnels. They also have a Drag-and-drop editor which makes entire purchase funnels feel almost like a DIY project. 

Verdict

Both the tools have been created keeping in mind that they may be used even by beginners to create and publish marketing strategies. However, the user interface of Leadpages seems to have a tad bit of edge over Clickfunnels due to its user-friendly website-building approach and high customization options.

Leadpages vs Clickfunnels: Drag-and-Drop Builder

Leadpages

Leadpages has an easy-to-use drag editor in case you want to create templates on your own.

With the drag-and-drop editor which is based on the row and columns system, it becomes easy to create landing pages or entire websites in a matter of minutes. You can even customize your toolbar if you want.

For anyone with knowledge of HTML and the want to go beyond the editing options you also get the option of HTML code editing. 

Clickfunnels

Clickfunnels was one of the earliest tools to introduce the drag and drop editor which made customization of templates very simple and beginner-friendly, and no code required suite but it has a standard toolbar with a limited set of tools to upload things like video, text, and so on. You also get the option of HTML editing in Clickfunnels. 

Verdict

With the added toolbar customization Leadpages wins this category which makes it so popular among their users. There you go with the second round.

Leadpages vs Clickfunnels: Leadmeter

Leadpages

While Leadpages made creating landing pages look like child’s play we cannot miss out on the fact that they have included the option to review your work through the Leadmeter option to see whether your page will convert. Recommendations are made by this feature to optimize your page to ensure maximum conversion (I mean that’s what we are essentially looking for. Aren’t we?)

Clickfunnels

While making a series of highly converting funnels may be made easier by this powerful tool, they do not provide any such tool to visualize your conversion rates. You simply have to post what you think is going to work. You do have a well-in-depth analysis page and dashboard to view how your funnel is working. 

Verdict

Leadmeter is a tool exclusively found in Leadpages that not only makes it stand out in this category from Clickfunnels but also a large number of other landing site builders as well.

Leadpages vs Clickfunnels: Pop-Ups

Leadpages

Leadpages allows you to create unique popups like the exit-intent popup that will grab the attention of your visitor and in most cases make them take action. An exit intent pop-up is the one that we talked about earlier. It pops up when you make a move to leave the screen. These Leadboxes are an effective tool especially provided by Leadpages to their users as in most cases these pop-ups will catch the attention of the user. 

Clickfunnels

While you can create landing pages and other small conversion tools using Clickfunnels. Clickfunnels lets you create all the stages of the purchase funnel but exit-intent popups like Leadboxes and they're easy almost too easy creation and their easy creation is a unique feature of Leadpages alone.

Verdict

 Leadpages enables you to create simple but effective converting Leadboxes for which you also get pre-proven quality templates. The court is gaining weight towards Leadpages.

Leadpages vs Clickfunnels: A/B Testing

Leadpages

Leadpages allows its users to perform A/B Split testing on their creations to determine what will be suitable for publishing and sales.  Recommendations will be made to tweak features that will give better results. In fact, you can perform unlimited testing with the Pro or Advanced plans on Leadpages to optimize your earnings. But if you hold a base plan then unfortunately this feature will not be available for you. 

Clickfunnels

Clickfunnels also provides its users the option of A/B Split testing. You can ensure to get the best results from your created landing page or funnel with click funnels,  however, it is slightly more difficult to do so. The user experience is slightly tougher than Leadpages. However, these tests are available in all their plans.

Verdict

In case of use, Leadpages steals the show but if you are a standard plan user then you do not get the facility whereas in Clickfunnels you are given the option even if you are a base plan member. 

Leadpages vs Clickfunnels: Integrations

Leadpages

Leadpages integrates with most major email service providers (ESPs), customer relationship management tools (CRMs), webinar platforms, and social networks such as Google Analytics, Mail Chimp, Shopify, Zapier, GoToWebinar, Hubspot, iContact, InfusionSoft, Pardot, Bing Ads, LinkedIn, Facebook, and 2000+ other apps through Zapier. The list could go on and on.

Clickfunnels

Clickfunnels also integrates with a list of 37 ESPS, CRMS, and social media like Actionetics, Active Campaign, Drip, ConvertKit, Facebook, GetResponse, GoToWebinar and so much more. It does integrate with more payment integrations, like Paypal, Stripe, EasyPayDirect, ClickBank, etc.

Verdict

You guessed it. Leadpages wins this round. With a wider range of integrating options using the app becomes easier for a wider range of customers although Clickfunnels does have more payment integrations yet it lacks in the other areas.

Leadpages vs Clickfunnels: Templates

Leadpages

Leadpages offers us 200+ paid and unpaid templates. Even if you are not a paid member you still have access to highly converting templates with various styles and designs that are beautiful and customizable. Templates are available not only for their landing pages but also popups and alert bars.

Clickfunnels

Clickfunnels also provides a large template gallery according to type, styles, and tags, for both whole funnels or individual pages, but this is not as large as the one in Leadpages. although you do have 6 pre-designed sales funnels to choose from. The templates are also available in both paid and unpaid options. 

Verdict

As a landing page builder, it is no doubt that Leadpages provides you with exactly what you are looking for. A wide gallery of templates to choose from that is unique and highly converting. Clickfunnels lack in the number of options they provide their users and hence again Leadpages take our attention.

Leadpages vs Clickfunnels: Widgets

Leadpages

Leadpages has 18 widgets like Calendy, Countdown timers, OpenTable, video, texts, multi-step forms, and countdown timers to generate more leads. Using these widgets increases the functionality of your page and thus grabs more attention from your viewers.

Clickfunnels

Clickfunnels also allows its users to add videos, text, images to their templates but advanced widgets like the countdown timers or multi-form page are not available. This reduces your ability to customize the templates as you want and the functionality is limited.

Verdict

As a page builder, Leadpages boasts a wider array of customizable options and tools in comparison to Clickfunnels.

Leadpages vs Clickfunnels: Hosting and Publishing

Leadpages offers every user a free custom Leadpages subdomain but you can also publish in your own domain that can be integrated with Leadpages with ease. You can also purchase an annual subscription to get a free domain for one year. In addition, a WordPress plugin is added to every account.

Clickfunnels

With Clickfunnel you can also publish in the domain they themselves host, add your own domain, in fact, link with your WordPress account, or even register a new one. Publishing and hosting with Clickfunnels is hassle-free and can be done with ease much like Leadpages. 

Verdict

With similar options given to users, this is a tough call and, in my opinion, they both deserve a heads up.

Leadpages vs Clickfunnels: Sales Funnel

Leadpages Funnel

Specially designed to be a landing page builder, Leadpages does allow us to make sales funnels however the same can be very tedious and takes several steps. Each of the different pages or forms of the sales funnel has to be made separately and published separately which is to be true a little difficult for newbies. 

Clickfunnels Funnel

Clickfunnels is specially designed to create all the aspects of a sales funnel. As the name suggests it is a sales funnel builder. You do get templates for making individual pages but the best part is you get 6 pre-designed sales-to-funnel templates to choose from which makes the hefty job of making a sales funnel much easier.

Verdict

Well, here is a category in which Clickfunnels can be considered the one true winner. Leadpages need more effort to create Sales funnels while with email autoresponders and shopping carts Clickfunnels wins the show.

Leadpages vs Clickfunnels: Affiliate Program

Leadpages

If you are also looking to be a partner with Leadpages and earn online then you can become their affiliate partner. All you have to do is promote and sell. You can easily become an affiliate partner with Leadpages if you are an active member and earn 30% commissions with every sale. 

Click funnels

With Clickfunnels anyone can be an affiliate partner and earn a 40% commission with every sale. The backpack is their dedicated affiliate program that can easily be accessed even if you are not their active member. Definitely, this is a catch for someone who knows how to promote. 

Verdict

It is evident that with Clickfunnel, the affiliate program is more lucrative than that of Leadpages. 

Leadpages vs Clickfunnels: Customer Support

Leadpages

Leadpages has an excellent customer service program and a wide community of people to help new users and people who face any problem while using the tool.  They have a large array of marketing resources like blogs, very informative podcasts. Chats are also available for Pro and Advanced users. They also held weekly marketing education training.

Clickfunnels

Clickfunnels has 24*7 chat options and also has a wide gallery of video resources in their help center. They have their own blogs and Facebook community to help anyone facing a problem with their product.

They also have a case study section for people to review the true experiences of people, 

Verdict

Again, it’s a tie. Both tools provide their users with ample support and have a large community base to assist new users or existing ones facing new problems. However, for better updates with new features, I believe the weekly marketing education training can be very useful.

Leadpages Social Profiles

Let's find out Leadpages social profiles and their followers.

Facebook

Leadpages have 85,280 followers on its Facebook page and 4.1 ratings from 160 customers.

LinkedIn Profile

Leadpages have over 6,407 followers on its LinkedIn profile and 51 employees listed

Twitter Profile

Leadpages have over 29.6k followers on their Twitter profile with over 34.2k tweets.

Leadpages Instagram

Leadpages have over 24.2k followers on their Instagram profile with over 487 posts.

Leadpages Pinterest

Leadpages have over 5.5k followers and over 316k monthly viewers on their Pinterest profile.

Final Thoughts

 If you are looking for a landing page creator then Leadpages is the tool for you. Its simple user interface with the combination of customizable templates and a Drag-and-drop editor at this particular price level will remain unmatched.  

Clickfunnels is a more advanced tool, at a higher price to create more than just a landing page however it does come with some additional features as well as complications.  

Therefore, to reach a verdict it is best if you try them both out as they both offer a 14-day free trial period during which you can utilize most of its functions and determine what’s best suited for your online success. 

Happy creating!

Frequently Asked Questions