51+ Latest OTT Statistics 2023 That Every Marketer Should Know

OTT statistics suggests , Over The Top (OTT) providers have transformed from a specialized broadcasting option into one of the widely used methods of watching TV in only a few short years. In actuality, broadcast TV lost ground to streaming video in terms of audience share and income this year.

Marketers and business owners must stay current on the most recent OTT statistics as the sector expands.

The most intriguing statistics from 2023 so far are listed here. Remember to check back frequently because these figures may change as that of the market changes.

OTT Statistics in 2023 That Will Blow Your Mind

The OTT industry’s revenue is predicted to more than double over the next four years as it continues to develop at an unparalleled rate. 40% of the revenue came from subscriptions, while more than half came from advertising.

Below are the top  OTT statistics that demonstrate how well the OTT sector has expanded financially:

• By 2026, it is anticipated that OTT media income would reach $210 billion. This is about twice as much money as was made in revenue in 2020 ($106 billion). 
• 452,000 hours of content were viewed by Netflix subscribers globally in 2021. 
• 65% of the time, mobile and TV apps are used instead of browsers to stream videos. 
• According to a research from 2021, TikTok became the most widely used iOS streaming application in the United States for people 18 and older. The second most visited website was YouTube.
• Of the entire OTT market income, Video-on-demand advertising makes up 51.58% of the total. Although advertising accounts for 51% of all OTT market revenue, subscribers generate almost twice as much per user as users of ad-supported streaming services.(source)
• By 2025, the Video – on – demand market is anticipated to rise by 52%, while the total OTT income is anticipated to increase by 53% during that same period, reaching $272 billion. 
• People view around 40 hours of content  monthly on mobile apps, which equals almost a full work week. 
• Only 50% of respondents reported watching movies, however 85% of people watch YT Videos on their mobile devices. 
• On their mobile devices, 15% of users said they viewed exercise videos. 

Revenue & Overview  of the market as per OTT Statistics 

Due to the yearly increase in subscriptions around the world, the Streaming market share and income are growing significantly each year.

Would you like a piece of the OTT cake?

Here are certain measures you should know about, including growth rates.

• By 2026, it is expected that revenue from subscription video-on-demand services will top $126 billion. 
• The typical revenue per SVOD customer was projected to exceed $200 in 2021. 
• Compared to 67% of persons who have a pay-TV subscription, 82% of US customers have a video streaming membership, with 4 subscriptions becoming the average. 
• 770 million individuals worldwide purchase SVOD services, which is an increase of about 40% from the previous year. Analytics for strategy
• By 2024, 45% of the population in Western Europe will be OTT service customers, or 196.3 million people. 
• The most profitable smartphone video player in the US, with over $11 million in revenue, was HBO Max. Disney+ placed second in terms of video app income from US iOS users, earning $8.18 million.
• The Philippines, Indonesia, and Australia are the top three markets for OTT video services in the Asia-Pacific region.
• By 2026, OTT television and film revenue in the Asia-Pacific area would climb by 90% to $54 billion.
• Brazil and Mexico will be the region’s two largest distributor markets, and by 2026 there will be 116 million OTT streaming platform users there.
• Even by end of 2022, OTT services are anticipated to rise by 26%.

OTT Statistics  for Applications 

App-based media broadcasting on phones and TVs keeps growing in both predictable and surprising ways.

The market for TV applications and mobile media is lucrative, and helps artists in it. Due in large part to advancements in smartphones, we already know from our own data that owning an OTT application makes excellent commercial sense.

• In the world, there really are 6.64 billion cellphones that can run apps, and 83.72 percent of people have one. 
• Android has a 71.6% market share, followed by iOS with a 27.68% share in all mobile operating systems. 
• Apple dominates the mobile market in the United States and Canada with an iOS market share of 54.33% to Android’s 45.36%. 
• On the other hand, inside  smartphone industry, iOS is only present on 11.34 percent of smartphones, while Android is present on 88.4 percent of those same devices. 
• Rather than using browsers, 65% of the time when streaming video is done on smartphone and TV apps. 
• With such a 37% proportion of Television watching time across North America in Q1 2021, Roku was the most widely used OTT TV app.
• According to the amount of downloads globally in 2021, iQiyi, Amazon Prime Video and Netflix were the three most widely used video streaming apps (5.5 million).
• To access their material, the typical OTT customer will be using 3 distinct devices and three distinct apps.

OTT Statistics for Advertisements

Could you even begin to comprehend as a marketer the magnitude of OTT ad industry  just few years ago?

The data indicates that OTT video advertising expenditure and income are on the rise and will continue to do so.

Is it successful? Do consumers pay attention to all of the available screens? Let’s examine how OTT advertising reaches the general public.

• By 2023, Video on demand advertising is anticipated to generate $119 billion in ad revenues, or 51% of total OTT revenues.
• Of the entire OTT market income,…
  Video-on-demand advertising makes up 51.58% of the total (AVOD)
  From subscription video on demand, 40.16% (SVOD)
  5.1% came from transactional video on demand, also known as pay-per-view (TVOD)
• On linked TVs in the USA, programmatic marketing campaign impressions rose by 207%.
• The effectiveness of an OTT advertisement is demonstrated by the fact that 66% of people who use OTT services have found a new brand or business while streaming.
• When OTT users have a tiny screen, 65% of them use it to research products while viewing content on their primary device.
• 40% of consumers of OTT video have interrupted what they were viewing to look out or even buy something that was being marketed to them online.
• The recall of advertisements is high among OTT users; 72% of them would name a specific advertisement they had been shown while watching.
• The majority of people prefer to watch advertisements than paying for a membership, with 25% of OTT users content with up to ten minutes of advertisement if they don’t have to.
• 43% of Americans in general don’t mind receiving advertisements in exchange for free material.
• Up to 3.349 billion individuals are expected to use AVOD services globally by 2025.
• By 2025, the global OTT video industry anticipates a 34.8% growth in user penetration.
• Vietnam, Singapore, and Indonesia are the major OTT advertising marketplaces in the Asia-Pacific region.
• By 2024, streaming TV and movie sales will generate $159 billion worldwide.
• By 2025, OTT video advertising’s rate measurements per user (ARPU) is predicted to reach $52.25—an rise of 72% over the previous five years.
• In the US, $250 billion is anticipated to be spent on digital video advertising by 2023.

OTT Statistics for Streaming Services

For years, the manner we receive content has been slowly evolving. As OTT keeps developing, an increasing number of individuals are accessing content from their mobile devices.

With the most subscribers, Netflix was the most widely used streaming service. However, there is fierce competition in this field. Maintaining subscribers is difficult, particularly when there is fewer exclusive and brand-new content.

Here are some data on the various services that OTT viewers use.

• According to a recent survey, 98% of US customers have at minimum one OTT media streaming app subscription.
• A harbinger of things to come as consumers switch between services to access the material they want is the fact that 75% of the total of Americans have two or more subscriptions.
• 36% of consumers claim that the global pandemic in 2020 was the primary reason they signed up for a fresh OTT subscription.
• Despite 30.8% of all subscriber revenues going to Netflix, it is the most lucrative OTT provider in the US.
• Disney, which had a 25.9% share of the market in 2021, was the second-largest SVOD provider in terms of revenue.
• In 2021, Netflix ranked among the most successful streaming service globally with more over 201 million users. Second place went to Amazon with 117 subscriber base.
• Disney+, however, might overtake Netflix & Amazon Prime as the biggest streaming platform by 2026 based on Netflix’s cancellation rates in 2022.
• Due to a lack of fresh programming, 34percent of the total of new OTT customers in 2021 intended to quit their membership.
• With 1.2 billion American adults, or roughly 70% of this population, actively utilizing YouTube for free streaming, it is the most widely used site.

Netflix Stats

• With 62% of US homes having Netflix subscriptions, the service was the most widely used in May 2021.
• In terms of total hours seen in 2021, Netflix was also the most popular OTT streaming service.
• With 74 million users as of Q3 2021, the majority of Netflix subscribers come from the US and Canada.
• Netflix received 129 nominations for Emmy awards in 2021, which resulted in 44 wins, or over double the number of wins in the previous year.
• As of January 2021, Ireland had the largest Netflix music library in the world, with more over 6000 items available.

YouTube Stats

• In 2021, YouTube was the second-most popular mobile video application in the U.s among iphone users aged 18 and above. Users spend 5.2 hours each week on the platform on average.
• Wb Music & YouTube was ranked #1 among the most famous partner channel on the website in October 2021, with the a total over 35 million new US views.
• By 2021, 80% of YouTube users in the United States would be watching on mobile devices.

Hulu, Amazon etc.

• By the end of 2021, Hulu has 43 million subscribers.
• Amazon Prime customers were predicted to number 77.3 million during the first quarters of 2021, with 71% watching Prime Video.
• Disney plus had 137.7 million users globally in the 2nd period of 2022.
• Hulu’s total profit per stream customer in Q2 2021 was $12.08, a small decline from Q1.
• Amazon must invest $19 billion on content creation between 2020 and 2025. During the same time span, Disney is predicted to spend $billion dollars on content production.
• More than a third of Amazon Prime customers are aged 30 to 39.
• In 2021, Amazon Prime Video’s The Wheel of Time was the highest-rated digital original series in the United States.
• Hawkeye from Disney+ took second place.

OTT Statistics For Live Streaming

OTT streaming live has become a massive business, whether it’s worldwide sporting events, your favorite band, or days of computer games.

• Streaming video accounts for 24% of worldwide OTT viewing during the first quarter in 2021, a 14% increase over the previous quarter.
• Since the outbreak, 28% of people worldwide have been watching more live videos.
• In the United Kingdom, the BBC had the most times of live-streamed TV viewing time of any service provider, with 3.7 million hours in the seven days  of 2021.
• 15 percent of the total of American millennials claim that watch the live content at least once a day, 8percent of 35-54-year-olds did, and 3% of those 55 and over do.
• In the United States, the top three types of material seen live-streamed at least once per month are breaking news (26%), comedy (25%), and how-to videos (21%).
  During 2020/21 to December 2022, the amount of live streams in the eLearning industry climbed by 120%.
  More live broadcasts of their favorite musicians are desired by 21% percent women & 20% of men.
• During the first quarters of 2021, streaming video accounts for 24% of global OTT viewing.
• In 2021, 5.7 million people watched the Super Bowl english English live, a nearly 70% increase over the previous year.
  

OTT Statistics for TV

• While television has been a fixture in American homes since broadcast television started in 1947, where we acquire our programming has shifted in recent years.
• The web is altering what we view and how you pay for that too, and here is what you have to know if you’re thinking about establishing or growing your OTT TV firm.
• Pay TV subscriptions are estimated to exceed 1 billion by 2026.
• 66% of consumers access SVOD providers via their premium TV set-top box.
• Streaming sites amounted only for 27% of overall Television screen time consumed in the United States in June 2021. Netflix accounted for 7% of the 27%.
• In the United States, 54% all Connected TV viewers are between the ages of 18 and 34.
• Spectrum cable/satellite is used by 18% of US respondents.
• When creators establish an OTT TV application , their profits rise by 30% on average.

OTT Statistics As Per Consumer Behavior

The manner in which your audience receives your material is critical to the development of your media production and, via extension, your business.

There are evident patterns in the gadgets individuals use, the frequency with which they use them, and the interactions between devices, services, and platforms.

This is what we’ve discovered about how customers act while watching OTT content.

• Membership are on the rise: 86% want to pay for the same or additional subscription services in the next 12 months than they do now.
• In Q1 2021, 45% more people watched on-demand OTT services than the previous year.
• If both OTT & linear TV are accessible in the home, roughly 20% of television watching on Televisions in the UK & Germany is spent playing OTT material.
• Customers are installing more applications, with streamers in the United States anticipated to install 85% more streaming video apps in 2021, compared to 80% in South Korea.
• Audiences engage with OTT publishers’ social media profiles, with a 24% rise in engagement from the previous year to Q1 2021.
• TikTok was used by 49% of Netflix subscribers in the United States.

OTT Statistics As Per Device Usage

With so many gadgets at their disposal, it’s evident that there are some complicated patterns in how they’re used.

The epidemic has provided us more leisure with electronics and raised demand for all of devices, but exactly where has the greatest uplift occurred?

• Between 2020 and 2021, smart TVs saw the greatest rise in viewing time, while tablets were used 43% tablets more, 39% desktop more, and cellphones were used 29% more for streaming content.

• 82% of British adults own a phone, 63% own a web TV, and 41% have an internet-connected gaming device.
• Apple’s revenue in 2021 is expected to be $365 billion. More than half of the funding derived from iPhone sales.
• In the first quarter of 2022, 3.4 billion smartphone units were sold.
• In Q1 2022, the worldwide smartphone market distribution decreased by 7% year on year. One of the primary reasons for the delay was a component shortage.
• China remained the largest smartphone market, accounting for 22.5% of the market.

So here you have  an in-depth look into where the OTT market is heading. We’ve witnessed progress on all aspects, and this is just the commencement.

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