If you have the budget, I recommend using both technologies in your digital marketing business.
What if you could only afford one SEO tool?
These tools are expensive. Both tools cost over $200 each month. Assuming the most basic plan.
What if you only had one? What SEO tool is better?
This post answers that question.
A small team of SEO and IT experts joined their skills to start Semrush in 2008 as a competitive research service for internet marketing. Semrush has gradually developed into the top digital marketing toolkit in the world, favored by marketing professionals all over the world, after ten years of experimentation and advancement.
Semrush is a true all-purpose SEO tool that can help your website rise in the Google search rankings and beat out the competition by doing everything from keyword research to link building and everything in between.
In order to assist my clients with their SEO needs, I started utilizing Semrush in 2015. I didn’t have a preference at the time because I was testing out several programs by registering for tools like Semrush free trials.
Sincere to say, I was primarily depending on keyword information from Google Ads. That quickly changed when I began regularly getting into my Semrush account to access the priceless keyword and competition data for my clients.
In 2010, Ahrefs was introduced as a backlink analysis tool. However, over time, the platform has morphed into a multi-purpose SEO analysis tool that can assist you with a site audit, keyword research, content marketing, and much more.
Ahrefs was still mostly recognized for its backlink analysis capabilities when I first started using it in late 2016. I began using Ahrefs because I was dissatisfied with the information Semrush’s backlink analysis tool was providing (which was still in beta stage at the time).
The incredibly seamless user interface and the simplicity of getting data were what brought me to Ahrefs in the first place. Not to mention the vast amount of backlink information for both your site and those of your competitors. There was not a backlink analyzing tool available that could match Ahrefs’ capabilities.
As previously mentioned, Ahrefs continued to add additional functions and eventually grew into a complete SEO tool that today assists you with more than just link development. For your target term, you can get hundreds of content ideas with Keywords Explorer, and you can utilize the Site Audit feature to identify and address technical SEO issues with your website.
Semrush vs Ahrefs: Keyword Research
The most crucial component of SEO is likely keyword research.
It aids in your deeper understanding of your target market and the manner in which they look for your content or services.
If you master the SEO component of keyword research, you can create content for your website that appeals to visitors and search engines alike.
Semrush Keyword Research
Semrush’s keyword research tools are its main selling point. Along with providing a complete toolkit for keyword research, Semrush is known for giving the most accurate information on search volume, a crucial measure for both SEO and PPC operations.
When you enter a keyword in the search field, Semrush’s keyword research capabilities become visible for the first time.
You can quickly review all the essential keyword metrics for a given keyword in the Keyword Overview report, including monthly search volume, keyword difficulty, CPC, PPC competition, top-ranking pages, keyword ad history, ad content, and more.
Ahrefs Keyword Research
You’ll conduct keyword research using Ahrefs’ Keywords Explorer tool.
With the help of this tool, you can come up with a huge number of keyword ideas for your main subject, view crucial keyword metrics like search volume, keyword difficulty, CPC, etc., and discover information on subtopics like questions, related keywords, and recently discovered keywords.
I’ll give you a brief overview of Ahrefs’ Keywords Explorer now.
Enter your keyword(s) into the search box, select the area you want to target, then press the search icon in the Keywords Explorer tab of your Ahrefs dashboard.
Following that, you’ll see important information for your seed keyword(s), a list of suggestions for related keywords, and the search volume for each of the suggested terms.
Ahrefs vs Semrush: Backlink Analysis
Link building is a difficult yet lucrative SEO task. Backlink analysis of your domain and competition helps you rank higher in SERPs.
Ahrefs would have won the backlink analyzing battle two years ago. Semrush has improved its backlink analysis tools in recent years, including an extended link index.
Have they done enough to compete with Ahrefs? Discover.
Semrush Backlink Analysis
The Backlink Analytics tool has long been Semrush’s SEO toolkit’s weakest link. That changed in 2019 when Semrush underwent a thorough redesign and significantly raised the caliber of their backlink data.
The Backlink Analytics tool from Semrush has advanced significantly in its ability to give you crucial information about your backlink profile and the backlink profiles of your competitors.
Enter your domain in the Semrush search box, choose “Backlinks” from the drop-down menu, then press “Enter” to evaluate your backlinks.
Semrush can provide you a summary of your overall backlink profile, including the number of backlinks and referring sites, in a matter of seconds.
By clicking on the total backlinks number to get to the Backlinks report or the referring domains number to go to the Referring Domains report, you can access more detailed information about your link profile from this page.
You may check additional backlink data for your website, including categories of referring sites, top anchors, link qualities (dofollow, nofollow), backlink types (text, picture, etc.), and more.
Similar to that, you can also learn vital information about the websites and link-building techniques of any of your rivals. You may check your competition’s total link profile and other backlink metrics by entering the domain name of your competitor into the search box and generating a Backlink Overview report.
Ahrefs Backlink Analysis
If you utilize Ahrefs, you’ll probably spend a lot of time using the Site Explorer tool. The Site Explorer tool provides you with a wealth of helpful search data, but its most valuable feature allows you to get a thorough study of the link profiles of both your website and those of your competitors.
To obtain an in-depth look at your site’s backlink profile, simply go to Site Explorer from your Ahrefs dashboard and enter the domain you want to study.
A high-level perspective of the website you are investigating is provided via the Overview report. The two metrics we’ll be concentrating on are Referring Domains and Backlinks because we’re just examining Ahrefs’ backlink analysis tools.
To learn more about the websites referring to your domain, click on the Referring domains or Backlinks number below.
The Referring domains report is more significant since it lists all the websites linking to your domain along with the frequency of each link. If you want to view some sites that are really authoritative and are linking to your domain, choose “do follow” from the link-type drop-down menu and sort by domain authority.
The decision between Semrush and Ahrefs as your preferred SEO tool ultimately depends on your needs.
Choose Ahrefs if link building and backlink analysis are your current top priorities. However, Semrush is a superior option if you prioritize keyword research, technical SEO, and content marketing over link building.
Despite this, I would still advise you to get both of these products if you can afford to do so because each of them has a variety of special features.
Semrush beats Ahrefs in terms of value for money, however, if you only have money for one. Semrush stands out as the best SEO tool, according to the thorough examination of the above comparisons.