Are you in the process of choosing a digital marketing tool and wondering which one to pick Semrush or Moz? These two platforms offer a variety of features and capabilities, but they also have some key differences. Are you curious to learn more about what sets them apart and which one would be the most suitable for your business needs?
I’ll compare Semrush with Moz in the following ways:
- Overview
- Feature comparison
- Pros & Cons
- Pricing Explained
- Customer support
What is Semrush?
Semrush is a powerful digital marketing tool that helps businesses improve their online presence in many ways. It has tools for SEO, PPC, social media, content marketing, and more.
You can easily keep track of your website’s ranking, watch what your competitors are doing, and find the best keywords for your campaigns with Semrush. The platform also gives you a detailed look at your backlinks, your organic search, and your display advertising.
One of the best things about Semrush is that it lets users try out the platform for free before they sign up for a subscription. With the free trial, you can use most of the tool’s features for a limited time and see how useful they are.
We’ve teamed up with Semrush to give our users a 30-day of a free trial for both the Pro and Guru plans. Overall, Semrush is a comprehensive tool that helps businesses improve their online marketing and become more visible in search engines.
What Is Moz?
The company was started in 2004 and has its main office in Seattle, Washington. Moz is a company that helps improve website visibility and search engine optimization by giving tools and information (SEO).
Their products include the Moz Pro subscription service, which has tools for keyword research, link analysis, and site audits, as well as the Moz Local service for managing online business listings and the MozBar, a browser extension for SEO research.
Moz also has a number of free SEO and inbound marketing tools, such as the Moz Blog, which covers news and best practices in the industry, and the Moz Q&A forum, where users can ask and answer questions about SEO.
Feature comparison: Semrush vs Moz
Both Semrush and Moz have a lot of different features. I made a comparison of some of the most important features of both SEO tools to help you figure out which ones are the most important.
Keyword Research
Semrush
I have personally used the keyword research tool of Semrush and found it to be a powerful and comprehensive tool for identifying and analyzing keywords for SEO and PPC campaigns. Semrush Provides precise data on keyword difficulty and search volume, You can put in a seed keyword and get a list of related keywords and important metrics like the number of searches, the cost per click, and the level of competition.
One of the things I like about the tool is that it provides a wealth of data, such as the ability to view the top organic and paid search results for a keyword, and to see the trends in search volume over time.
Also, the tool has some advanced features like filters and sorting options that make it easy to find the best keywords for your campaign. Overall, I’ve found the Semrush keyword research tool to be a helpful way to find and analyze keywords for my campaigns.
- Keyword Magic Tool
The Keyword Magic Tool from Semrush is a powerful keyword research tool that lets users find and analyze a lot of relevant keywords. Users can type in a seed keyword to get a list of related keywords and important metrics like the number of searches, the cost per click, and the level of competition.
The tool also has more advanced features like filters, sorting options, and the ability to group keywords into different lists. Keyword Magic Tool also lets users find long-tail keywords and keywords with low competition that can help your SEO and PPC campaigns do better. The Keyword Magic Tool is a useful tool for keyword research and optimization because it is easy to use and has a lot of information.
Moz
Moz’s keyword research tool is an all-in-one solution for locating and analyzing keywords for SEO and PPC campaigns. It allows users to enter a seed keyword and generate a list of related keywords, along with important metrics such as search volume, CPC, and competition level.
It also shows the top organic and paid search results for the keyword, as well as changes in search volume over time. It also allows users to track competitors’ keywords, giving them insight into their SEO approach.
It also allows you to filter and search through keywords to identify the ones that are most relevant to your campaign. The tool is also connected with the rest of Moz’s SEO products, giving users a unified experience.
Verdict:
After using both the Semrush keyword research tool and the Moz keyword research tool, it is clear that both offer robust and complete features for finding and analyzing keywords for SEO and PPC campaigns. The Semrush tool, on the other hand, has a wider range of features and more detailed data. Based on this, I would say that Semrush is the winner when it comes to keyword research tools.
Domain analysis
Semrush
Semrush’s Domain Analysis is a powerful tool that lets users compare and analyze the performance of websites based on metrics like traffic, backlinks, organic search, and advertising.
The tool gives a detailed look at how well a website does in organic search, including the top organic keywords, where they rank, and the top landing pages.
It also lets users look at a website’s backlink profile, which includes the number of backlinks, the quality of the links, and the domains that link to the website. The tool also lets users see a website’s advertising strategies, such as the keywords used in paid searches, the ads, and the landing pages. The data is shown in a way that is easy to understand, and it can be exported to do more analysis.
Moz
Moz’s Domain Analysis is a tool that lets users compare and analyze the performance of websites based on metrics like Domain Authority (DA), Page Authority (PA), backlinks, and organic search.
The tool gives a detailed look at a website’s backlink profile, including the number of backlinks, the quality of the links, and the linking domains. It also lets users see how well a website does in organic search, including the top organic keywords, where they rank, and the top landing pages.
Also, the tool gives Domain Authority and Page Authority scores, which are measurements made by Moz that predicts how well a website will rank on search engine result pages (SERPs). The data is shown in a way that is easy to understand, and it can be exported to do more analysis. Overall, Moz Domain Analysis is a useful tool for figuring out how well a website is doing and finding places where it could be better.
Verdict:
Semrush is the winner when it comes to Domain Analysis tools.
Technical SEO & Site Audit
Semrush
I’ve used the Semrush Site Audit tool and found it to be a powerful and thorough way to look at and improve a website’s technical SEO performance. The tool crawls the website and makes a report that lists technical SEO problems like broken links, missing meta tags, and duplicate content. It also checks how well a site works on mobile devices, how fast it is, and how safe it is.
One thing I like about the tool is that it breaks down issues by category in a detailed way, making it easy to find and rank the most important ones. The tool also has a “Fix Issues” button that lets you fix some of the problems it finds quickly and easily without leaving the tool.
Another feature I like is the ability to schedule regular site audits and receive notifications when new issues are found, which allows me to keep track of the website’s SEO performance over time.
Moz
Moz Site Audit is a tool that lets people look at and improve a website’s technical SEO. The tool crawls the website and makes a report that lists technical SEO problems like broken links, missing meta tags, and duplicate content. It also checks how well a site works on mobile devices, how fast it is, and how safe it is.
The report has a detailed list of problems by category, which makes it easy to find and rank the most important problems. It also lets users set up regular site audits and get notified when new problems are found. This lets users keep track of how well SEO is working for their website over time.
The tool works with other SEO tools from Moz, making the user experience smooth. Overall, Moz Site Audit is a powerful and thorough tool for improving a website’s technical SEO and making sure it is search engine optimized.
Verdict:
Both Moz and Semrush offer a “site audit” that lets you check how your website is doing in terms of technical SEO and on-page SEO. During an audit, these services will check your site for mistakes that could hurt your search engine ranking.
PPC and Advertising Research
Semrush
Semrush’s PPC and Advertising Research is an effective tool for analyzing and optimizing pay-per-click (PPC) and advertising campaigns. Users can use the tool to study keywords, determine the cost per click, and discover the ideal keywords for their campaigns.
It also gives consumers information about competitors’ ads and ad copies, giving them insight into their advertising approach. It also lets customers track the performance of their ads, including clicks, impressions, and conversion rates, allowing them to optimize their campaigns in real-time.
The program also has a “Keyword Gap” feature that allows customers to analyze keywords utilized by competitors and uncover new prospects for their own campaigns. Overall, Semrush PPC and Advertising Research is a useful tool for keyword research, competitive analysis, and optimizing PPC and advertising campaigns.
Moz
Moz’s PPC tool allows you to build, add, and manage a list of keywords for PPC ads in a single location. It provides a number of services, such as delivering hundreds of suggestions for selecting better keywords and monitoring your ranking in comparison to rivals. Its indicators, such as estimated search volume, might help you choose high-quality keywords for your adverts.
Verdict:
However, when it comes to PPC and Advertising Research, Semrush holds a slight advantage due to its ad research and market explorer tool.
Pros & Cons
Pros Of Semrush
- Comprehensive feature set that includes keyword research, site audit, backlink analysis, competitor research, and more.
- In-depth data on various metrics such as keyword difficulty, search volume, CPC, and competition level.
- Competitive intelligence allows users to gain valuable insights into their competitors and adjust their own strategies accordingly.
- User-friendly interface that makes it easy to navigate and find the information you need.
- Integration with other tools such as Google Analytics, Google Search Console, and more.
- Offers a wide range of resources and support options, such as webinars, tutorials, and a knowledgeable community of users.
Cons Of Semrush
- The cost of subscription plans can be relatively high for some users.
- Some of Site Audit’s features, like “Fix Issues,” can only be used if you pay for a subscription.
- Small businesses that don’t have a lot of money or resources may not be the best fit for the tool.
Pros of Moz:
- Moz provides a special spam score feature to minimize spam links.
- This SEO tool lets you do a number of different SERP analyses.
- Moz has a great community and forum where you can ask any question.
Cons Of Moz:
- Moz doesn’t have an easy-to-use interface.
Pricing Plan: Semrush Vs Moz
Here is a detailed comparison of Semrush and Moz. Both tools have different pricing plans for different types of users, from small businesses to large enterprises.
Semrush Pricing:
Semrush has different pricing plans for different types of users, from small businesses to large enterprises. At each price level, the features and capabilities of the plans get better and better.
The Pro plan This plan is ideal for beginners and, gives you access to the keyword magic tool, a site audit, and position tracking, among other things. It costs $119.95 per month and gives you access to all of the basic features as well as extra tools like historical data, custom reports, and PDFs with your brand on them.
The Guru plan, which costs $229.95 per month, has all of the same features as the Pro plan, plus extra tools like higher limits, API access, and the ability to add team members.
The Business plan costs $449.95 per month and has all of the features of the Guru plan plus extra tools like white-label reports, a dedicated account manager, and the ability to add even more team members.
Custom Plan: This plan gives customers at the enterprise level a custom plan with features that meet their needs. This plan is not listed on their website. Instead, customers who are interested must contact Semrush directly to talk about it.
Moz Pricing:
Moz has 4 different pricing plans for different types of users, from small businesses to large enterprises. Each pricing tier has a different set of features and capabilities. Plans range from $99 per month to $599 per month.
The Standard plan costs $99 per month and gives you access to all of the basic features as well as extra tools like the ability to track up to 10 campaigns and do up to 10 keyword searches per day. It also gives you access to the Moz Local Listing Score, which helps you improve your Google My Business listing.
The Medium Business plan costs $179 per month and has all of the same features as the Standard plan. It also gives you access to more tools, like the ability to track up to 25 campaigns and run up to 25 keyword searches per day. It also comes with better customer service and works with Google Analytics.
The Large Business plan costs $299 per month and has all of the features of the Medium Business plan plus access to extra tools like the ability to track up to 50 campaigns and run up to 50 keyword searches per day. It also comes with a higher level of customer support and integration with Salesforce, Marketo, and other CRM platforms.
The Premium Plan costs $599 per month and is made for large businesses and marketing firms. The Premium Plan gives you access to the full suite of Moz products, including Moz Local, Moz Content, and Followerwonk, as well as a dedicated account manager.
Customer support
When comparing Semrush and Moz’s customer service, there are a few key differences to keep in mind.
Semrush has many ways to help customers, such as a support center, a community forum, and an extensive knowledge base. For their Pro, Guru, and Business plans, they also offer dedicated customer support, which includes email and phone support as well as a dedicated account manager. They also offer 24/7 live chat support.
Moz, on the other hand, has a wide range of ways to help customers, such as a support center, For their Standard, Medium Business, Large Business, and Premium plans.
When Semrush and Moz’s customer service options are compared, Semrush seems to have a slight edge because it has live chat support that is available 24/7. Additionally, the availability of a dedicated account manager for all the plans is an added advantage for Semrush.
Overall, Semrush seems to have better and more complete customer service than Moz, Which makes it a winner when compared to Moz.
Semrush vs Moz: Key Differences
Here are the key differences between Semrush and Moz.
- Semrush is a digital marketing tool that offers a wide range of features for SEO and PPC, while Moz’s digital marketing toolset is more limited in comparison.
- Semrush offers a comprehensive set of keyword research tools, including keyword tracking, rank tracking, and keyword difficulty analysis. Moz’s keyword research tools are more basic and less comprehensive than Semrush’s.
- Semrush provides a content marketing tool that allows users to track their content performance, identify opportunities for improvement, and optimize their content strategy, Moz does not have a similar tool.
- Semrush offers a backlink analysis tool that provides detailed information on a website’s backlinks and allows users to identify opportunities for link-building and improve their link-building strategy. In comparison, Moz’s link explorer tool provides only basic information on a website’s inbound links.
- Semrush offers a site audit tool that helps users identify technical SEO issues on their websites and provides actionable recommendations to fix them. Moz’s Moz Pro tool includes a site crawl feature that provides limited information on technical SEO issues.
- Semrush offers a social media tool that allows users to track their social media performance, identify opportunities for improvement and optimize their social media strategy. Moz does not have a similar tool
- Semrush offers a user-friendly and feature-rich interface, and a vast array of features, while Moz’s interface and feature set are more basic and less comprehensive than Semrush’s.
In summary, Semrush is a more powerful and feature-rich digital marketing tool, with a wide range of tools for SEO, PPC, Content, Social Media, and Backlink Analysis, while Moz is a more general digital marketing software that offers a wider range of tools but with less depth in comparison.
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Conclusion: Semrush vs Moz 2023
After comparing Semrush and Moz in various aspects of digital marketing, it’s clear that Semrush outperforms Moz in many ways. Semrush has more powerful and feature-rich SEO, PPC, Content, Social Media, and Backlink Analysis tools than Moz. Semrush’s keyword research, site audit, and backlink analysis tools provide more detailed information and actionable recommendations to improve website performance.
Semrush’s interface is more intuitive and feature-rich than Moz’s. For advanced features, the platform is more simple and straightforward to use.
Moz, a more generic digital marketing program, has a wider range of functions but less depth than Semrush. Moz’s products offer less actionable data.
In conclusion, for those who are looking for a more comprehensive and powerful digital marketing tool, Semrush is the clear winner. Its complex features and tools can boost your website’s performance, whereas Moz’s fundamental digital marketing tools are suitable for beginners.
Faqs On Semrush vs Moz
Is SEMrush better than Moz?
Semrush is a better choice than Moz when it comes to tools for digital marketing. The prices for both platforms are about the same, but Semrush has more features that are useful for SEO. Semrush has extra features that Moz doesn’t have, like the ability to figure out what people are looking for, project management tools that are similar to CRM, data for PPC, and phone support. Overall, Semrush has better value for the price and more advanced tools for SEO optimization.
Is Moz a good SEO tool?
It is the best tool for conducting research on keywords and auditing backlinks. It is quite simple to use, and it provides precise analysis of the data.
What are the main advantages of Moz over Semrush?
Moz has various advantages over Semrush, such as the ability to have more users on a single plan, higher page crawl limits, and access to data from more search engines, such as Bing and Yahoo, which are not available on Semrush.
Is Moz SEO free?
Moz is a paid tool, with a subscription fee on a monthly basis. However, they do offer a 30-day free trial of the tool which allows users to test the features before committing to a paid plan.
