200+ Important SEO Statistics,Trends & Facts 2023

Katherine
Updated on December 28, 2022

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Even for experienced marketers, search engine optimization (SEO) can be a challenging undertaking. Without a detailed understanding of the algorithms used by search engines, namely Google. What will put you on page one is tough to anticipate. Why Google, one might wonder.

Given that Google accounts for 85.55% of all desktop searches globally, according to data, it is the leading search engine overall. Bing is in second place with 7.61%. It makes sense to Google-optimize webpages.

With daily new trends to research and constant adjustments to search algorithms, the field of SEO has always been one that moves quickly.

We’ve compiled 200 insightful SEO statistics on what to expect this year, including data on ranking criteria, mobile, video, local, backlinks, and voice search SEO, to help you catch up and realign your strategy.

Best SEO Stats, Trends & Facts 2023

Google is still the most popular search engine, handling more than 90% of all search requests worldwide.
A search engine is where 68% of all internet experiences begin.
75% of people never search beyond the first page of Google.
Google uses approximately 200 different ranking variables.
On average, the first organic search result on Google receives 28.5% of clicks.
Organic search offers the highest ROI, according to 49% of digital marketers.
Leads produced by SEO have a 15% close rate.
Organic search is recognized as having the highest ROI by 49% of marketers.
SEO is used by 44% of organizations.
According to 41% of marketers, the most difficult aspect of SEO is link building.
Keyword research is regarded as the most difficult aspect of SEO by 39% of marketers.
Organic traffic accounts for 40% of revenue.
33% of small and medium-sized enterprises have optimized their websites.
On average, the #1 organic result on Google has between 1400 and 1500 words.
Businesses that have a blog post get 55% more visitors than those that don’t.
About 70% to 80% of paid ads are not looked at by users.
53% of U.S. consumers say that they use a search engine to learn more about a product before buying it.
As of 2022, the SEO business is worth more than $50 billion.
54.4% of the traffic to websites around the world comes from mobile phones.
92.1% of people who use the internet do so through their cell phones.
25% of the websites for small businesses don’t have an H1 tag.
About 60% of the pages on Google’s first page have been there for at least three years.

Here is the distribution of Google’s audience:

Age Group	Share of Users
18-24	23.66%
25-34	31.35%
35-44	19.32%
45-54	12.49%
55-64	8.13%
Over 65	5.04%

Voice Search Statistics

27% of the world’s people use voice search on their mobile devices.
Search Engine Watch did a study that showed that voice searches on mobile devices are three times more likely to be about something local than text searches.
At least once a month, 39.4% of Internet users in the U.S. use a voice assistant.
20% of all online searches are done by voice.
Voice search was used by 58% of people to find information about local businesses.
BacklinkO says that 40.7% of all voice search answers come from a featured snippet.
70.4% of the results from voice searches come from HTTP sites.
Voice search is used every day by 40% of adults.
Voice searches are more likely to find a website when it has a good backlink profile.
Every month, there are 1 billion voice searches.
41% of adults and 55% of teens will use voice search every day by 2021. 75% of the results of voice searches are in the top three results on the first page of Google.
The average length of a voice search result is about 29 words. Voice search is used by 48% of users to do general web searches. Most voice search results load 52% faster than the average page.
Voice searches take more than 76.1% longer than text searches on average. 27% of all searches done on a mobile phone are voice searches.
25.02% of the top-ranking pages lack a meta description.
97% of the websites that appear on Google’s first page of results contain at least one image.
With over 10,000 monthly searches, more than 29% of search keywords contain three words or more.
More than 67% of all clicks are on the top five organic results on a search engine result page.
Approximately 8% of queries have a question-like structure.
A whopping 60% of Google’s top-ranking web pages are three years old or older.
Higher rankings on Google are correlated with lower bounce rates. Invest on a reputable host to reduce bounce rates.
A blog post or article update on your website can result in a 146% increase in search traffic.
75% of users never scroll past Google’s first page.
On average, the first organic search result on Google contains 1400–1500 words.

Keyword Statistics in SEO US

39% of marketers say that finding keywords is the hardest part of SEO.
Google’s search algorithm ranks websites based on more than 200 different factors.
Meta descriptions aren’t on 25.02% of the top-ranking pages. (Ahrefs)
Pages that load quickly rank much higher than pages that take a long time to load.
By compressing text and images, 25% of web pages could save more than 250KB and 10% could save more than 1 MB. These changes lower the number of people who leave a page and raise its rank on Google SERPs.
Nearly 60% of the pages in the top 10 Google results have been around for at least 3 years.
The average page in the top 10 results of a Google search is more than 2 years old.
67.6% of all clicks go to the first five search results on Google
Google ranks sites with low “bounce rates” higher.

Here are the top 5 countries that send the most traffic to Google:

Country	Share of the Traffic
United States	26.56%
India	4.45%
Brazil	4.44%
United Kingdom	3.91%
Japan	3.71%

Mobile SEO Statistics

In 2020, mobile devices accounted for 68.1% of all Google searches, with desktops accounting for 28.9% and tablets for 3.1%.
At least once a day, 87% of smartphone users utilise a search engine.
By 2025, it’s anticipated that mobile searches will climb by up to 73%. From 133.6 million in 2014 to 221 million in 2020, there were more mobile searches.
Customers steer clear of companies with poor mobile websites—57% of them.
Mobile traffic now makes up more than half of all website traffic. 35% of shoppers claim to make their purchases mostly on their mobile devices.
51% of smartphone users claim to have found a new company or item while conducting a search on their device.

Backlink SEO Statistics

Digital marketers have to find other ways to promote their businesses now that it’s no longer cool to drop links everywhere on the internet. Today, the best way to grow your business is to build a strong backlink profile. You can do this through mentions and shares on social media, email marketing, guest posting, and influencer marketing.

Here are some of the most recent statistics about backlinks and building links that can help you understand how these things work.

High-quality link development accounts for 30% of your overall page score in Google.
A single link from a high-quality domain will be more valuable than multiple links from low-quality domains.
More than 65% of web pages have no backlinks pointing to them.
Backlinks to long-form content are 77.2 percent higher than those to short-form material.
Businesses that have blogs receive 97% more backlinks to their website.
According to a Backlinko investigation, the number of URLs linking to a page has the strongest correlation with Google rankings.
Every month, the top-ranking page in the SERPs receives 5% to 15% more do-follow backlinks from new domains.
According to Ahrefs research, reciprocal links are found on 43.7% of Google’s top-ranking pages.
Companies who blog obtain 97% more backlinks to their website.

Local SEO Statistics & Trends

Since 2017, the amount of mobile search searches for “where to buy” and “near me” has climbed by 200%.
50% of consumers who put “near me” into a search engine locate and visit a nearby retailer.
76% of consumers who search for a product or service near them visit a local business.
28% of consumers who search for a product or service near them wind up buying from a local business.
Location-based searches account for 30% of all smartphone searches.
53% of all local searches are for directions.
A Yelp page appears in 92% of search queries that contain a city and business category.
Brand mentions, or linkless link building, are replacing site authority signals. (Source: Search Engine Land)
Today, building a good backlink profile entails acquiring links through high-quality content, active social sharing, email promotion, public relations, strategic guest posting, and efficient influencer marketing. (Scope of Marketing)
Links, along with content and RankBrain, are among the top three most essential Google ranking factors. (Source: Search Engine Land)
In Google, high-quality backlinks make up 30% of your entire page score. (Fast Sprout)
A single link from a high-quality site will be valued more than several links from low-quality sites (Adlibweb)
Companies who blog obtain 97% more backlinks to their website. (HubSpot)
Long-form material, on average, receives 77.2% more backlinks than short pieces. (Backlinko)

eCommerce SEO Stats

Search engines drive ten times as much traffic to eCommerce websites than social media.
While in the store, 43% of shoppers conduct a mobile search.
More than 33% of consumers conduct a mobile search before heading to the store.
Local searches account for 46% of all Google searches.
Organic Google search results account for 43% of all e-commerce traffic.
The user’s location influences 30% of all Google search results for a keyword. To begin online purchasing, 44% of shoppers use a search engine.
Amazon’s organic Google search visibility increased by 21% in 2018, making it the brand with the largest improvement. Amazon is the first stop for 56% of internet shoppers.

Bing Statistics

In 2020, only 3% of the search engine market in Europe was owned by Bing.
By 2020, Bing would be used for less than 2% of all mobile searches around the world.
In February 2021, Bing had more than 936 million mobile and desktop users around the world each month.
As of 2021, Bing is ranked 32nd among the top 500 websites in the world.
As of 2021, Bing has 1,038 billion unique visitors each month from all over the world. Bing is used for more than 14 billion desktop searches every month. It is thought that over 450 million people use Bing every month around the world.
All searches on Bing are organic 99.8% of the time. In the US, Bing has 2.83 percent of the mobile market, 5.63 percent of the tablet market, and 13.48 percent of the desktop market.
On average, 34 times as many people search on Google as on Bing. 73% of people who use Bing are younger than 45. 56% of the people who use Bing are men, and 44% are women.

SEO ROI Statistics

The average ROI for Google Ads is 200%. The average ROI for SEO in the financial services industry is 1,389%.
The lowest average SEO ROI is in the e-commerce industry, at 317%.
ROI for standard content marketing is about 16%. The average ROI for technical SEO is 117%.
The average ROI for SEO thought leadership marketing is 748 percent.
If you show up third in Google’s search results, your click-through rate can go up by about 852%.
If you show up fifth in Google’s search results, your click-through rate can go up by about 313%.
SEO gives back an average of $22.24 for every dollar spent.

Conclusion

SEO trends shift on a daily basis. The search engine optimization market is expanding, with more and more brands and businesses trying to rank on Google’s first page.

Fixing your SEO methods as a digital marketer or online business owner can result in enormous business growth. Understanding essential SEO data and information will assist you in improving your SEO and ranking higher on Google.

This year, back up your marketing decisions with professional data to create strong campaigns.

Mobile and voice search are becoming increasingly popular as consumers use these technologies to identify local businesses that can meet their demands. Video is still the most engaging medium, and link development is becoming more about boosting your overall brand.

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