Some say SEO days are gone, but the fact is SEO is still alive and the source of stats 2020 prove it. As per that 57% of B2B marketers’ states that SEO hype their business. The reason is they got a good number of leads through Search Engine Optimization compared to any other marketing platform. Apart from that, around 80% of the users access the Search Engine to purchase the products.
In the digital field, there are ample platforms that bring traffic to the website but SEO is evergreen. The above stats and figures clearly show how SEO is more relevant in the present day. Now, to know how SEO works and what algorithms does it follow, you need to dive into the ocean of Search Engine Optimization, i.e.; SEO. So, get prepared for it, and let’s see the latest SEO Tutorials for Beginners in 2021.
Search Engine Optimization
SEO is an action to drive the quality and quantity of traffic to the website. In simple terms, you might have done several searches on Google or other search engines using the keyword. In return, you got the list of websites based on your search terms. Have you ever wondered, how the ranking is done on the search engines? Well, the answer is quite simple, the websites that follow the SEO algorithm, rank at the top.
Classification of SEO
SEO is classified in two ways; one is On-page SEO and another is Off-page SEO. Both are relevant to increase the visibility of a website. Now, let’s see the difference between these two and how they are relevant for a Google SERP.
The name itself denotes that optimization is done on your website. In short, you need to work on the content, meta title, meta description, and many more on your website using various tools.
On-page SEO works on several parameters such as Content, Website Design & Development, Keyword Research, Sitemap Optimization, Links Building, and many more. So, if you are a mere novice and starting SEO, then you must be aware of these parameters. The demand for content writing is quite high in On-page SEO because it is the information that brings traffic to your website. So, let’s see about Content Writing and the methodology needed to frame content on the website.
Content Writing- A Perfect Way to Approach your Audiences
Content is the backbone of any website because it offers relevant information to the users. The user comes to a particular website to resolve their query or to gain information. If the same website satisfies the user, then the audience will keep visiting the website.
Key Points to remember while writing the Content on your website
? Google Search Engine has modified its algorithm and now requires regular content on the website.
? The Primary keyword must be placed in the title of the content. The reason is it helps the Search Engine to find your content related to the keyword.
? Meta Description is an essential part and you need to create one while writing content. The reason is the search engine shows the meta description to the users and if it is relevant, then Click-Through-Rate will be higher.
? Always try to use the sub-headings in your content such as H2, H3. This action breaks the segment of the content and enables the users to understand the content efficiently.
? While writing content on your website, you must put the internal links. These are the links that direct the user to the previous post of your website.
? The design of your website must follow the algorithm of Google. The spiders of the search engine crawl the page of a website. And if found nothing that it is looking for, then it will not crawl. So, your website should be search-engine friendly as well as user-friendly.
This is a technique to improve the ranking of a website using Content, link building, and other tools. Though in this feature, you need to optimize your website in another platform such as link posting in Quora and others. However, you may also drive traffic from social media such as Facebook, Twitter, and others to your website.
Link Building is an essential parameter of Off-Page SEO. Even though your content is fresh and the link is absent, then search value will fail to evaluate your website. External Link plays a crucial role to rank the website. You need to focus on the quality link instead of quantity and also you must focus on Anchor text.
To optimize your website using Off-Page SEO, you must pay attention to the forum section. It is a great platform to post a link on the forum to bring traffic to your website. The other activities you must do to bring traffic to a website are listed here. They are Guest Posting, look for the broken link, create a low-density keyword, and others.
Play with Keywords
The word accessed by the users on the search engine to get information is termed as a keyword. It can be a short-tail as well as a long-tail keyword and both have equal importance. Now, let’s see how you can create a quality keyword.
? In recent days, long-tail keywords have come in great demand and to access the same, you can use Google Keyword Planner.
? Make sure to create long content because it directs the right user to your website.
? On the off chance, if you want to target the local clients and need useful keywords, then you can use the Bulk Keyword Generator.
Track your competitor
It is always recommended to know the status of your competitor. This action helps you to know on which keyword the users are coming to your competitor’s website. You can use the SEMrush tool to get the status of your competitor’s website. Using this tool, you can track your own website’s performance.
This was a glimpse of SEO Tutorials for Beginners and still, there are more tools and techniques to perform SEO. If you need to enhance the ranking of your website, then Search Engine Optimization is the best method. Make sure to follow the respective guidelines mentioned above.