I recently took a few growth marketing courses on CXL, and I wanted to share my experience. If you're looking to boost your SEO skills and combine them with conversion-focused strategies, CXL might be worth checking out.
What impressed me most was the depth of content and the quality of instructors. That’s why I put together this quick review to help you decide if it’s the right platform for you.
CXL Review Overview
Starting with the CXL review; I would say that after a long time on Peep's mailing list, I wish I had taken this course sooner rather than wasting my time on Google Analytics and AdWords.
When I first started out, I didn't do a good job of keeping track of my data. Even so, you may be doing better
CXL isn't for anybody.
If you're brand new to marketing, CXL might feel overwhelming. These courses are built for people who already have a basic understanding and want to go deeper especially into data-driven, performance-focused marketing.
Also, if you're a startup founder, I wouldn’t recommend trying to DIY your marketing with CXL. You're better off hiring a marketing expert or using a more hands-on coaching service tailored to early-stage needs.
And if your goal is just to earn a certificate, CXL probably isn’t the best fit. Yes, you do get one, but the real value is in the skills and insights you’ll gain.
On the flip side, if you're comfortable with tech, have some marketing experience, and want to level up your skills with serious, practical training, CXL is excellent.
If you’re still unsure, ask yourself a few key questions. If you answer “yes” to two or more of them, it might be worth reconsidering if this is the right time or platform for you.
CXL Institute Review: Pros and Cons
Pros
Cons
CXL Customer Reviews On G2
Here are the customer reviews of CXL on G2.
CXL is rated 4.7 out of 5 from 82 customers on G2. Here are some of the reviews from CXL customers.
CXL is a great platform for learning and developing yourself with the best people from all over the world. CXL has lots of different topics and mini degrees and they are much better than most of the regular universities.
Mert K
They connect knowledge seekers with the top practitioners in any discipline. Their content is top-notch as well. They gave me all the reasons to signup for another minidegree. One more valid reason to choose CXL is the supportive community. You know that you're in the company of the best and complacency (wrt learning) can never touch you 🙂
Poli Dey B
I loved that I'm able to practice everything I've learned after each lesson of each course, so I'm not only learning by watching but also applying. This boosted mg confidence with my skills and with my capabilities.
Kate G
What Is Growth Marketing?
Growth marketing combines A/B testing, value-added blog articles, data-driven email marketing campaigns, SEO optimization, innovative ad text, and technical analyses of a user's experience with the traditional marketing paradigm.
Growth marketing focuses on long-term, sustainable strategies that drive real results.
It’s often stochastic meaning outcomes can be unpredictable. The truth is, there’s no guaranteed formula. The only way forward is to experiment, iterate, and double down on what works.
What makes a growth marketer successful?
- The modern growth marketer analyzes data to determine what techniques are successful and is comfortable using all the technologies that allow for this.
- The best growth marketers aren't afraid to come up with new ideas. They never say, “It's never been done before, so why bother?”
- Growth marketers must be versatile. You could be making a video, optimizing ad copy, executing an A/B test, or coding on any given day. The more skills you have, the more you can contribute to a company.
- Growth marketers who are good at their jobs know that a failed experiment is not always a bad thing. In fact, failure is the fastest way to learn something valuable.
CXL Growth Marketing Course Review
I found CXL to be a better option for beginners than Google Academy.
They charge a hefty fee for an All-Access Pass that some could consider an opportunity cost. Teachers at CXL are often excellent at both their work and teaching.
Some 1–2 professors are excellent at what they do, but I didn't enjoy learning from them because of the way they taught.
The certificate requirements should be known prior to sign up. CXL places a high value on a well-rounded education.
And I've taken more than 60 courses, some costing $1500 and others gratis, throughout the years. To pass, you must correctly answer 90 percent of the questions.
Despite its intensity, CXL is undoubtedly one of the best courses available. The videos are sharp, to the point, and free of fluff. Thanks to the training, I’ve consistently impressed my coworkers by applying what I’ve learned on the job.
Each video includes a transcript, and most lectures come with ready-made PowerPoint slides, templates, and practical resources to help you get started quickly. The instructors are generous with their knowledge nothing is held back.
Is This CXL growth marketing program right for you? My Thoughts
Here are 3 things you need to know:
- Marketers who want to focus their efforts on a certain area of expertise.
- One who is an aspiring member of growth teams.
- Those in the field of user experience designers who are interested in honing their data analysis skills.
It doesn't matter if you work in e-commerce, SaaS, or B2B; the skills you learn here may be applied anywhere.
This training helps participants grow from novice to advanced growth marketers. While technical skills matter, creativity, curiosity, and a passion for analytics are just as important. You don’t need to know JavaScript to succeed but if you do, it definitely gives you an edge.
The Growth Marketing CXL Mini Degree Course Review
What is CXL Mini Degree Course? A course is a component of a larger puzzle. The Minidegree is the answer to all of your questions. It's a comprehensive course that teaches you all you need to know in order to become one of the top 1% of marketers in the world.
Each of our instructors has been carefully selected and vetted before joining our team. Every educator must be the finest in the world at what they do. That's how we operate.
Explore the reviews of CXL students and how the Mini Degree Courses have improved their career and business growth.
Course 1: Running growth experiments
To finish up this class would take you two hours. You'll learn a great deal about the following topics:
- Growth mindset
- Developing a strategy for growth
- User-centric marketing
- The process of locating and enhancing growth channels
Course 2: Data and analytics
This training lasts for a total of 28.5 hours and focuses on the following topics:
- Google Analytics for beginners
- Intermediate Google Analytics
- Google Tag Manager for beginners
- Attribution
- Excel and Sheets for marketers
Course 3: Management
This management class lasts for 11 hours and covers a variety of topics, including the following:
- Optimizing your marketing tech stack
- Marketing strategy
- Project management for marketers.
Course 4: Growth marketing foundations
CXL growth marketing foundation course my personal favorite and to finish up this class would take you two hours. To learn more about this coure, read CXL course review. You'll learn a great deal about the following topics:
- Growth mindset
- Building a growth process
- User-centric marketing
- Identifying and amplifying growth channels
How CXL Mini-Degree Can Help You Build A Growth Mindset And Process?
CXL Mini-Degree can help you build a growth mindset & process as humility is emphasized in growth mindset marketing.
Because you are unsure of what your customers want, you run tests to discover if they are interested in your message.
You don't spend all of your money on just one platform or campaign. You do numerous separate campaigns as experiments up until the deadline.
Every successful trial generates new data on consumer behavior. Even if some experiments are successful, they continue to be valuable.
User-Centric Marketing
The Mini-Degree guides you through user-centric marketing for today's world. It emphasizes the importance of user research and customer-first thinking. By understanding your audience better, you'll be able to market and sell to them more effectively.
The section focuses on 3 key aspects:
- User-centered design
- Customer information
- Customer Journey Mapping's benefits
YouTube ads
Here's how to design and scale YouTube ad campaigns.
This section focuses on 4 key aspects:
- Audience targeting
- Content creation
- Effective campaigns
- YouTube traffic conversion.
Retention
Retention is your primary growth channel. This part will help you establish your audience's retention points, reduce churn, and boost long-term retention.
This section focuses on:
- Experience
- Churn
- Traveling customers
- Measurement
SEO for lead generation
This section explains the greatest content marketing plan components. You can design, implement, and measure B2B content marketing.
This section focuses on aspects like:
- SEO
- Prospecting
- Measurement
Google Ads
This will help you grasp Google Ads and gain customers profitably.
This section focuses on:
- Search, Display, Shopping, and Video Google Ads
- Advertisement types
- Name (The Holdy Grail of Ads)
- How to fulfill business goals with Google Ads
Email marketing
This chapter covers the basics of best-in-class. Your goal should be a 20x email marketing return.
This section focuses on:
- Quickly building email lists
- What to send
- Data-driven email marketing
- List expansion
- Campaigns how-to
CXL Pricing Plans
CXL offers 3 pricing options including Annual, Quarterly & Monthly. The below table shows more information about the plans.
| All-Access | Personal | Teams (5 members) |
| Annual | $1499.00 | $6745.00 |
| Quarterly | $529.00 | $2395.00 |
| Monthly | $289.00 | $1295.00 |
The cost of a lifetime mini-degree depends on its depth. Minidegrees range from $699 to $899.
These courses will change how you see digital marketing. You’ll gain practical knowledge you can apply immediately to get real results.
Lifetime access to individual courses is available for $499 more affordable and focused than the full mini degrees. Instructors are approachable and open to questions.
You can also get team access with flexible monthly or yearly plans.
Features of CXL All-Access (single user)
- There are four mini degrees.
- You may access 50+ professional courses.
- Progress tracking and learning roadmap
- Cancel or pause whenever.
- 7-day money-back guarantee
Access for up to three employees ranges from $267 per month to $2,670 annually, with higher rates for larger teams.
I recommend opting for a one-time payment with lifetime access, as the courses are regularly updated keeping you in sync with the latest marketing trends.
We took their narrative, growth-hacking, and digital marketing courses, along with specialized classes on Google Tag Manager and Google Analytics.
CXL Customer Reviews
CXL students shares their review on G2.com.
Best CXL Alternatives
Below are some of the best alternatives to the Growth Marketing Minidegree by the CXL Institute.
1. Reforge Growth Series
The premium deep dive growth course that I really enjoy taking is called Reforge. I am a graduate of both the fundamental Growth Series program as well as the Advanced Growth Strategy program.
While not overly technical, this course offers valuable frameworks and templates to help you craft an effective growth strategy for your business.
It features fewer screen shares and technical exercises, focusing more on thought exercises and real-world case studies.
By exploring concepts like the “Acquisition Channel Matrix,” micro-loops, macro-loops, and product/channel fit, you’ll gain a fresh perspective on growth strategy.
In my experience, this is especially beneficial for those currently in growth leadership roles or aiming to move into them.
It does not involve a great deal of hands-on work, but it will be beneficial if you want to administer a program, gain internal support for it, or move into a managerial or strategic job.
2. Udacity’s free analytics and coding courses
I did the Artificial Intelligence Programming with Python course and absolutely adored it.
Those are not going to be included on this list since, in my opinion, the vast majority of them are not useful for marketers, and the one that is useful for marketers appears to be quite fundamental.
3. SEO That Works
Technical SEO and content are the two primary components that makeup SEO as a whole. The course that Brian Dean teaches on the different aspects of SEO that are related to content is the greatest one I've come across.
The topic of link building, as well as how to identify PR and outreach targets, how to develop content that is linkable, and how to design a content roadmap based on SEO, are all covered in this guide.
It is highly recommended that you combine this course with the one that I teach on content marketing strategy if you are serious about becoming an expert in the field of content marketing.
After completing these two courses, you will have a more in-depth understanding than most people about the processes of link building, keyword research, and other aspects of SEO and content marketing.
Final Thoughts On CXL Review: is It worth it?
Yes, CXL is definitely worth it – growth marketing delivers better results than ad hoc efforts when you approach your strategy methodically and cover every stage of the funnel.
Take the time to carefully consider your options before committing to this 12-week course. If you’re new to the industry, don’t rush through it—give yourself space to fully absorb the material.
I hope you enjoyed reading this CXL review; if yes, then let us know what you think about CXL courses in the comments area.
Frequently Asked Questions
Who is Peep Laja?
Peep Laja is the successful founder of three companies: CXL, Speedo, and most recently, Wynter, a platform for doing product marketing research.
Are CXL courses any good?
Yes, CXL courses offer the greatest online marketing courses and industry-recognized certifications for growth professionals, product managers, UX/UI gurus, and any other customer-focused marketer.
What does a growth marketer do?
Growth marketers are one who uses A/B testing and multivariate testing to evaluate what content different user segments see and when. They use the results to design highly optimized plans for each user segment, down to the individual level.
