Notion in 2025: 100M Users | $10B Valuation | $400M Revenue
Notion has cemented itself as the AI-first productivity platform for individuals and businesses. In just two years, the company grew its revenue by 500%, crossed 100 million global users, and now powers workflows in over 50% of Fortune 100 companies.
Quick Notion.so Stats
- Users: 100M+ (2024)
- Revenue: $400M
- Paying Subscribers: 4M+
- Funding Raised: $343M (as of 2023)
- Valuation: $10B
- Headquarters: San Francisco, USA
- Languages Supported: 20+
Notion Founding Story & Mission
Founded in 2013 by Ivan Zhao and Simon Last, Notion rebuilt from scratch in 2015 while in Japan. With a relentless focus on user experience and modular design, the company went from underdog to market leader.
What this means: Product obsession and agility fueled Notion’s success.
Source: Notion’s official press timeline and TechCrunch profile
Notion Revenue Growth & Funding History
Here are the numbers you need to check out.
| Year | Users | Revenue ($M) | Funding Round | Notable Investors |
| 2020 | ~4M | $15 | Series A | First Round Capital |
| 2022 | 20M | $67 | Series B | Index Ventures, Coatue |
| 2023 | 50M+ est. | $250 | Series C | Sequoia Capital, IVP |
| 2024 | 100M+ | $400 | – | Valued at $10B (private) |
Trend takeaway: From a Series A valuation of $800M to $10B in under 5 years.
Source: Crunchbase – Notion • TechCrunch • Forbes
Notion Core Features & 2025 AI Enhancements
- Notion AI for Work: Smart summaries, meeting notes, content rewriting.
- Notion Calendar: Syncs with Google and tasks.
- Notion Mail (Alpha): AI-driven writing for Gmail workflows.
- Automation Upgrades: Recurring tasks, time triggers, integrations.
- Notion Charts: Visualize internal wikis or databases.
What this means: AI transforms Notion from organizer to collaborator.
Source: Notion AI Overview • Notion Blog
Global Adoption & Localization Of Notion.com
- 80% of users are outside the U.S.
- India: 5.8M downloads on Google Play alone.
- Japan: Used by 76% of tech startups and 52% of universities.
- 20+ languages; localized support via 600+ ambassadors.
Trend takeaway: Notion’s multilingual community-first model is unmatched.
Source: App Annie Global Rankings • Google Play • Notion Community
Notion Product Pricing & Monetization
| Plan | Price/User | Target | Key Features |
| Free | $0 | Students, Solo | 5MB uploads, 10 guests |
| Plus | $8/yr | Small Teams | Unlimited uploads, page history |
| Business | $15/yr | Mid-Size Firms | Admin tools, custom branding |
| Enterprise | Custom | Large Orgs | SAML SSO, SOC2, VIP support |
💡 AI Add-On: +$10/user/month. Education plans remain free.
What this means: AI and enterprise tiers now drive >60% of Notion’s revenue.
Real Use Cases Of Notion: Who’s Using It In 2025?
- Freelancers: Project hubs, client wikis, invoices.
- Startups: Roadmaps, hiring pipelines, knowledge bases.
- Education: Student dashboards, assignments, thesis archives.
- Enterprises: Strategic planning, process documentation, CRM.
Trend takeaway: One platform, infinite use cases.
Notion Customer Reviews & Ratings
What are customers saying about Notion accross the web?
| Platform | Score | Highlights | Concerns |
| G2 | 4.7 | AI tools, template gallery, docs + tasks | Can lag with large databases |
| Capterra | 4.7 | All-in-one design | Some onboarding complexity |
| Trustpilot | 3.2 | Free features praised | Billing and cost transparency issues |
Source: G2 • Capterra • Trustpilot
Notion Competitive Benchmarking
| Feature Area | Notion | ClickUp | Asana | Coda |
| Custom Docs | ✅ Best-in-class | ✅ | ❌ | ✅ |
| Task Automation | ⚠️ Basic | ✅ Strongest | ✅ Good | ⚠️ Moderate |
| Data Speed | ⚠️ Slower | ✅ Fast | ✅ | ✅ |
| Community Templates | ✅ 1M+ | ✅ | ⚠️ Limited | ✅ |
| Offline Access | ⚠️ Limited | ✅ | ✅ | ⚠️ Partial |
Takeaway: Notion leads in flexibility, while others excel in execution speed or task flows.
Strategic Investor Insights Of Notion
Notion’s cap table includes elite venture names like:
- Sequoia Capital
- Index Ventures
- First Round Capital
- IVP
- Coatue Management
These investors helped push Notion into enterprise markets and global education segments.
Wrap-Up & Analyst Takeaways
- 5X revenue growth (2022–2024)
- 80% international user base
- AI-first roadmap driving B2B adoption
- Market leader in modular, all-in-one platforms
FAQs
What is Notion?
An all-in-one workspace combining docs, databases, calendars, AI tools, and collaboration.
How many users Notion in 2025?
Notion is used by over 100 million globally, including 4M+ paid subscribers.
Is Notion AI free?
No, Notion requires a $10/month add-on per user.
Best alternative to Notion?
For tasks: ClickUp. For structured docs: Coda. For speed: Airtable.
Can I use Notion offline?
Partially. It works on recent files but lacks full offline syncing.
