Unbiased Unbounce Review: Best Landing Page Builder In 2025?

Any successful online marketing strategy must have landing pages because these are the pages where your target audience turns into leads or customers.

One such landing page-building program in the market is Unbounce. It is the leading platform for landing pages and artificial intelligence copywriting, servicing over 120,000 customers.

In this Unbounce review, Bloggervoice will provide you with an in-depth analysis that will be of assistance to you in learning more about the platform.

You’ll be able to decide at the conclusion of this review if Unbounce is a good fit for your company or not.

What Is Unbounce?

To anyone new here, there is a quick brief on the software.

Unbounce is a prominent landing page builder that helps users to construct landing pages that are aesthetically pleasing, responsive and have a high rate of conversion.

The software was launched in 2010 as a simple page editor, but over the years, it has evolved into a full suite of smart tools that support more than just building landing pages. It has become an ultimate marketing toolkit in the field of web development.

You don’t need to be a talented designer or coder to design the pages when you use Unbounce; all you have to do is drag and drop the items that you want to include on the page.

This is the best thing about utilizing Unbounce.

In addition to a landing page builder, it gives users access to additional crucial capabilities for conversion optimization, such as a popup and sticky bar builder.

So,what can you do with Unbounce?

1. Build landing pages without the writing  any code.
2. Create designs from scratch or use pre tested landing page templates that are also mobile responsive.
3. Generate more leads with Smart AI copywriting.
4. Run A/B tests to see which of your designs will work better for your audience.
5. Use Smart Traffic to conduct CRO effortlessly.

If you are a marketer or a business and want to generate leads and convert your traffic into customers, this is a platform that will give you the benefit of a page builder and marketing automation for maximum ROI that to be in one platform.

Despite having advanced features like marketing automation, insights and A/B testing, it is still one of the most beginner friendly platforms that we have used. Whether it’s building landing pages or pushing campaigns, everything happens in a few clicks.

Personally, the simple user interface is what makes this platform a cult-favorite amongst many website building tools.

In this article, we will go through all of Unbounce’s features and provide you with all of the information you need to make a conclusion regarding the service.

You can get a free trial of the tool for a period of 14 days if you sign up through the link provided below and show that you are interested in testing it out while also reading this post.

What Features Does Unbounce Offer?

With the help of Unbounce’s numerous effective design and conversion optimization tools, you can increase your lead generation and improve the return on your marketing investment.

Here is a deeper dive into each of the key features of the platform:

1. Smart Landing Page Builder
2. Accelerated Mobile Pages
3. Smart Copy
4. Pop-ups and Sticky Bars
5. Smart Traffic
6. Functional A/B Testing
7. Advanced Integrations
8. Reports and Analytics

1. Smart Landing Page Builder

The Unbounce page builder may initially look daunting due to the sheer number of items and functions that are displayed on the screen. But it will be really simple to employ once you investigate and acquire it.

A. No Code Builder

Unbounce’s landing page builder has drag-and-drop functionality. This means you can build pages from scratch by just dragging page elements and dropping them on your screen as you please.​

B. 100+ Templates

But if you do not want to build pages from scratch, you also get a large library of 100+ pre-tested converting templates that you can edit to your liking. All designs are automatically set to be mobile responsive.

No additional touchups needed, the platform adjusts all your elements to fit on a mobile screen. And, we all know that 60% of all searches come from mobile phones.  

Leadpages offers similar landing page features, and you can usually find an active Leadpages discount coupons too.

C. Quick Publishing

Publishing these pages is also as simple as building them. You can also publish your pages straight into your WordPress website with their own landing page plugin or your own custom domain with a few clicks. The interface is plain and simple.

D. Full Customization

If you want, you can insert your own custom CSS or HTML and customize pages. There is complete control over what you do on this platform.

2. Accelerated Mobile Pages

What makes Unbounce stand out from its competitors is that it has launched the Accelerated Mobile Pages (AMP) feature.

These features make all pages you design and launch load much faster on mobile devices than regular websites.

Not only all your designs are mobile-responsive, but they are also built upon a special HTML framework that makes them load 5 times faster than regular pages.

You get 15+ AMP templates to choose from and build pages that suit your company’s needs.  

3. Smart Copy

As a marketer, copywriting may not be your forte. In that case, you will have to hire a copywriter to get your message to your audience.

But the Unbounce page builder comes with AI and ML integration, which lets you type in your idea and it generates the copy for you.

AI Copywriting : You can summarize your content, rewrite it to better suit your website tone, create different copy options to test, expand your content, or even generate new content from drafts.

This means it actually makes copywriting feel less overwhelming and saves you hours on editing before publishing pages.

4. Pop-Ups And Sticky Bars

You won’t require a third-party tool if you use Unbounce to make Pop-Ups and Sticky bars for your current website.

It offers a drag-and-drop builder so that you may create new templates or modify existing ones to suit your needs. The editing interface is simple to use and offers a mobile layout aid that quickly adjusts the pop-ups and bars to properly fit the mobile display.

Additionally, Unbounce enables you to provide visitors a customized experience by showing distinctive pop-ups and bars utilizing its versatile targeting options, such as:

• You can target your website’s URL, including Unbounce landing pages.
• You can trigger the popups based on the page visited, delay, exit intent, page scroll, or clicks.
• Choose how often popup bars appear to visitors. Converted visitors won’t see the popup.
• Advanced Targeting – You can show popups/bars based on visitors’ location, cookies, referral URLs, and start/end dates.

One of the finest methods for converting website traffic into leads has been found to be using pop-ups and sticky bars. Make use of it to drastically increase your website’s conversion rate.

5. Smart Traffic

Smart Traffic is the most impressive feature on this platform when it comes to marketing your pages and increasing your ROI.

What this feature does is that instead of showing the same landing page to everyone, it uses ML to be more customer-specific.

AI Traffic Conversion: Unbounce tracks visitor behavior, adapts to their activity and funnels people to specific pages and dramatically increases conversions.

It’s like having a CRO expert working in the background, except it’s all in the same platform, and you save money on hiring an expert.

6. Functional A/B Testing

Isn’t it always better to test your design before you publish?

You can skip guesswork and publish pages that will actually convert by simply testing them out first and getting actionable insights.

You can test whole pages or even smaller variations in headlines, images, layouts  and CTAs to see which version performs better and honestly, it does make a difference.

But wait, explain why this matters the most?

If you test your pages and designs for their customer engagement and conversion rates, you get data-driven answers to whether you should publish a page and if it will actually help your marketing efforts.

This Unbounce feature is highly recommended for anyone running paid marketing campaigns.  

7. Advanced Integrations

Many advanced page builders in the market do not support integrations with other apps. This makes it difficult to track your work across platforms manually.

But with this tool, it is a seamless experience. It integrates with almost all major CRM platforms. This includes:

• HubSpot
• Salesforce
• Google Analytics
• Zapier
• Mailchimp
• ActiveCampaign
• Stripe
• WordPress

Basically, you get everything you need to build, launch and automate marketing campaigns on this platform.

8. Reports and Analytics

Not only you can launch marketing campaigns on Unbounce, but also get detailed reports on them. This software has built-in real-time reports and analytics features that will give you a clear idea of how your landing pages are performing. You will have data on:

• Number of visitors
• Number of conversions
• Real-time statistics
• Traffic segmentation on pages
• A/B test reports
• Smart Traffic insights
• Visitor engagement data

You can simply click on each design you launch and get all reports on it. These reports help you make confident decisions on where to improve. It’s incredibly easy to use and understand and will definitely help you to improve your business strategy.

What Are The Pros and Cons Of Unbounce?

Every tool has its pros and cons. Here is how the Unbounce performs.

Pros Of Unbounce	Cons Of Unbounce
It is one of those platforms that has excellent AI-powered optimization for copywriting and traffic optimization.	The platform could have more design elements.
The platform has strong analytics and A/B testing.	The plans have monthly traffic conversion limits (that may feel limiting if you are looking to scale), and will automatically update to a higher-tier plan if you cross.
Let’s you create pop-ups and sticky bars as well (with the same drag-and-drop builder)	The tool has no built-in email marketing features.
The tool supports dynamic text replacement.
All pages are mobile-responsive and support high-speed loading.
Supports 1000+ Third-Party Integrations

How Much Does Unbounce Cost (With Discounts) in Dec 2025?

Now, if you are looking to sign, here is a quick review of the Unbounce pricing plans in 2025.

Currently, there are four active plans:

• Build: $99/month if billed monthly or $79/month if billed annually.
• Experiment: $149/month if billed monthly or $112/month if billed annually.
• Optimize: $249/month if billed monthly or $187/month if billed annually.
• Agency: Custom plan according to your needs.

But what features do these plans include?

Here is a review of the four plans in a comparative table format so that you can quickly compare the features and decide what’s best for you.

Features Included	Build	Experiment	Optimize	Agency
Price (Monthly)	$99/month	$149/month	$249/month	Custom
Price (Yearly) (25% Discount)	$79/month	$112/month	$187/month	Custom
Landing Page Builder	✅	✅	✅	✅
Landing Pages	✅ Unlimited	✅ Unlimited	✅ Unlimited	✅ Unlimited
Popups & Sticky Bars	✅ Unlimited	✅ Unlimited	✅ Unlimited	✅ Unlimited
100+ Templates	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Customization (custom HTML/CSS/JS)	✅ Yes	✅ Yes	✅ Yes	✅ Yes
AI Copywriting (Smart Copy)	✅ Yes	✅ Yes	✅ Yes	✅ Yes
AI Traffic	❌ No	❌ No	✅ Yes	✅ Yes
Basic hosting+ SSL	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Advanced Integrations	✅ Yes	✅ Yes	✅ Yes	✅ Yes
Monthly Traffic Volume Limit	20,000/month	30,000/month	50,000/month	Starting from 100,000+/month
Number of Users	1	3	5	Scalable
Number of Root Domains	1	2	3	Scalable
A/B Testing	❌ No	✅ Yes	✅ Yes	✅ Yes
Collaborations and Client Management	❌ No	❌ No	❌ No	✅ Yes

What I appreciate about the Unbounce price model is that you can construct an endless amount of landing pages, popups, and sticky bars – complete freedom to develop and experiment with copy and layouts – despite the limitation on lead generation and traffic.

Does Unbounce Provide Coupons And Discounts?

It may not be the cheapest platform in the market, but it is sure that it is one of the best website builder when it comes to the features included. If you are convinced to sign up for the platform, you can use this ongoing coupon to save more on your subscription.

25% OFF On Unbounce (Annual Discount Coupons)

Get 25% off all plans on the platform by switching to an annual billing from monthly billing and save up to $744 yearly.

Click here to get started to get 25% off on Unbounce

Bloggervoice is an Unbounce Partner, therefore if you want to use our link to obtain your free 14-day trial and also save 25% off your first three paid months if you decide to stay with them, click here to activate your discount and begin your free trial.

Unbounce Customer Support and Resources

The Help Center of Unbounce provides access to a wealth of materials that can be used for self-help.

The documentation is organized into separate sections for each topic, such as “Getting Started,” “Integrations,” “Community,” and “Courses.”

Is the Unbounce customer support reliable?

Yes, it has a 24*7 support system via its chatbot. You can also get live support via chat or phone on Monday to Friday (6 am to 6 pm PST). Apart from that, the platform has a good Help Centre and an active Community that can also be helpful.

What Are The Best Unbounce Alternatives?

We believe that Unbounce is the best page-building platform with good marketing automation features, but there are alternatives that you could explore.

Here are some of the platforms that we have tested and compared over the years.

Unbounce, no doubt, is the best overall platform if you are looking to generate leads for your websites.
But who is the platform made for? Will it be beneficial for you? Is it worth it?

If you are looking for a simple page builder with AI automated features for copywriting and traffic conversion, in short, a platform that you won’t have to invest a lot of time in. 

It’s definitely for you if you want one platform that can handle page building and CRM at once.

We believe the platform is the best suited for small to medium-sized businesses. Here’s why.

All paid plans have traffic limits, which makes it difficult for large-scale businesses. Although a custom Enterprise-level plan is available if you want to scale.

Also, if email marketing is what you are looking for, you should look for other alternatives.

It’s best if you give the platform a try before you start.

Final Thoughts On Unbounce Review

Having more than 10 years of experience, I’ve used many landing page builders and Unbounce is one of the finest. Getting started with the platform, what was impressive was the speed with which we were getting pages published on the platform.
Some things need improvement, and I’m sure the Unbounce crew realizes this and is working on it.

Unbounce’s is a landing page builder that provides you unlimited design freedom. It gives you a drag-and-drop builder and a clean, intuitive dashboard to work on. You don’t have to spend hours learning how things work.

It has simple page elements that are customizable. Editors in our team have also used the platform to add custom HTML script onto the page and create element variants. The flexibility of use is on point with this tool.

The real game changers are the Smart Copy and Smart Traffic tools. Having spent countless hours before perfecting copies manually, this feature has saved both time and effort by creating search engine optimized copies in a few clicks.

But of course, there are some negatives. The one that stood out the most is that all Unbounce plans have monthly traffic limits. Once you have used this powerful marketing automation tool, your traffic drastically increases.

Yes, it’s great, but if you cross the monthly traffic limit, your plan gets automatically upgraded to a higher tier. It’s true, the platform is slightly pricer than its competitors, like Leadpages, where you can start with plans with similar traffic limits at 50% of the price.

Also, we had to rely on integrations to handle email marketing. But on the bright side, the platform does seamlessly integrate with 1000+ tools.

If you’ve decided to utilize Unbounce, use our coupon to get 25% off all plans for the first three months.

Conclusion

Unbounce is a powerful landing page builder with solid marketing automation features.

The three features: Smart Copy, Smart Traffic, and Smart Builder, together make it perfect for marketers who want CRM results fast.

While it’s a great option for many marketers, exploring alternatives can help you find the tool that best fits your workflow, budget, and campaign goals. 

Whether you choose Unbounce or another platform, the key is selecting a solution that supports your marketing strategy and drives measurable results.

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