100+ Useful Facebook Users Statistics You Should Know (2026)

Facebook was created more than two decades ago and is considered to be the most powerful social media website in the world.

There are more than 3.07 million monthly active users on Facebook, and it is considered to be the 3rd most visited social media website.

In this particular article, you are going to get all the updates about the statistics of Facebook in detail, along with the current active number of users, demographics, usage statistics, statistics about the money earned every year, etc., along with a glimpse of the future.

Key Facebook Users Statistics

Parameters	Key Facebook Statistics
CEO	Mark Zuckerberg
Founded in	February 4, 2004
MAUs	3.07 Billion
DAUs	2.11 Billion
Largest Country Users	India (580 Million users)
Age Group	25 – 34 Years at 31%
Gender Demographics	Male: 56.7% Female: 43.3%
Revenue Earned in 2025	$200

Sources: Statistics, Wikipedia

What Is Facebook?

Almost everyone on planet Earth knows about Facebook that it is a social networking website or a social media website created and launched in 2004 by Mark Zuckerberg and his roommates at Harvard. 

The platform was started as a simple messaging app where you could connect to your friends worldwide or post your photos.

Today, the popularity of the platform has reached a peak, and everyone has at least once in their lives used this popular social media.

Meta Platforms Inc today owns and operates Facebook and other leading social media sites like Instagram, Messenger, Threads and WhatsApp under its single umbrella, which now serves 3.5 billion people all over the world.

But what is the reason behind this global Facebook popularity? What are the latest Facebook users statistics?  And most importantly, why does Facebook user data matter?

It matters because first, the platform influences over 3.07 million people worldwide making it the single platform with the largest global reach and audience and consequently, it has tremendous ad reach and hence almost all big businesses and customers rely on the Facebook marketplace. 

What Are The Total Number Of Facebook Users Worldwide?

Well, how many people actually use Facebook?

The company releases its quarterly investor reports every three months, in which you can understand the number of users who utilize Facebook.

There are two ways that Meta considers the number of Facebook users around the globe:

• Facebook Daily Monthly Active Users
• Facebook Family Active Users

The first group of people is those who log in to their Facebook accounts at least once a day or at least once a month, and can be said to be the really active Facebook users.

The second group of people is those who log in to any one of the Facebook family of apps and are not necessarily just Facebook users, but use any one of the above apps. 

What Are The Monthly Active Users (MAUs)?

Have you ever wonder how many monthly active users does Facebook have? Here is the answer of your all curious questions.

• Having gathered over 3.07 billion monthly active users (MAUs) globally, Facebook Inc. is now considered the largest social media platform on the planet.
• This Facebook MAU figure means that 37% – 40% of all the people on Earth are on the platform. 
• We all know that Facebook is called the “old people’s platform”, yet 54.33% of all people who use the internet, be it Gen Z, Millennials, or the Baby Boomers, all log in to their FB accounts at least once a month. 

What Are The Daily active users (DAUs)?

Let’s explore how many daily active users does Facebook have? 

• As per the latest statistics and reports published online, Facebook now has a count of nearly 2.11 billion daily active users (DAUs), and these statistics go much higher during events and holidays.
• This means that 68% of all people on the platform log in daily, making them loyal Facebook active daily users. 

Here is a table showing the increase in the Facebook DAU over the years. 

Year	Daily Active Users (DAU)
2016	1.23 Billion
2017	1.40 Billion
2018	1.52 Billion
2019	1.66 Billion
2020	1.85 Billion
2021	1.93 Billion
2022	2.00 Billion
2023	2.06 – 2.11 Billion
2024	2.14 – 2.15 Billion
2025	2.11 – 2.33 Billion
2026	2.11 Billion

What Is Year-Over-Year User Growth Comparison?

Facebook’s growth rate is so high that it is still unmatched by any other social media platform in the world.

There has been a general trend of an increase in the number of Facebook users over time, ever since its launch in 2004.

That’s almost 22 years of only positive growth and no reductions in user numbers.  

Here is a table showing the Facebook user count by year for the last 10 years, as published in the investor records themselves by the company. 

Year	Monthly Active Users (MAU)
2016	1.86 Billion
2017	2.13 Billion
2018	2.32 Billion
2019	2.50 Billion
2020	2.80 Billion
2021	2.91 Billion
2022	2.96 Billion
2023	3.03 Billion
2024	3.08 Billion
2025	3.07 Billion
2026	3.07 Billion

What Are The Facebook’s User Share Across Meta Platforms?

The Facebook user base also shares its numbers with its family apps or the Meta users. 

• 72.9% of the Facebook population also uses WhatsApp
• 77.6% of the Facebook population also uses Instagram.

What Is The Facebook User Growth Trends Over Time?

Facebook’s popularity over time never decreased, and this is because the platform has literally shaped an entire generation of people, being one of the first of its kind, and people still use the platform to connect to their friends. 

This was one of the first social media platforms to be released once the internet became popular, and since then, it has been launched in almost all countries around the world, making it wildly popular despite language and political barriers. 

It has hardly been banned in any country, and people have formed a habit of returning to the platform with which they had already connected with their friends, despite other social media platforms being released worldwide. 

Facebook also changed its branding to Meta and assumed ownership over all its family apps, making a whole ecosystem of the most popular social media platforms used by people, which explains the Facebook user growth over time.

What Is The Early Growth Phase V/S Maturity Stage?

The platform has had a long journey from a campus project to becoming everyone’s favorite global network.

If you are wondering how many how many facebook users there were as of 2010, the answer was somewhere around 608 million, but if you look at how many users Facebook had in 2016, you will be surprised to know that it has already crossed the billion mark. 

Here is a table showing the early growth phase of the platform in comparison to the latest mature phase of having been there are the phones of 40% population of the Earth. 

Year	Monthly Active Users
2010	608 Million
2016	1.86 Billion
2019	2.50 Billion

What Is Facebook Users Growth After 2020?

After the initial popularity of the platform died out, the next growth phase of the platform was seen after 2020, mostly during the COVID-19 surge, and the figures are as follows:

Year	MAUs Of Facebook (Approx.)
2020	2.80 Billion
2021	2.91 Billion
2022	2.96 Billion
2023	3.03 Billion
2024	3.07 Billion
2025	3.07 Billion

Plateauing Markets vs Expanding Regions

But in the last year, the Facebook statistics can be seen to be plateauing and you may be thinking, Is Facebook declining?

The answer isn’t that simple, the platform isn’t declining, but rather its market has plateaued in certain regions of the world, like North America and Europe, whereas its reach is still expanding in areas like Asia-Pacific, Latin Ameria and Africa. 

What Are The Key Factors Driving Sustained Adoption?

You may ask yourself, despite the fact that Facebook is 22 years old, why do people use Facebook?

Rome was not built in a day; neither was Facebook’s success, at least within two decades, or rather 22 years, until it reached 40% of every phone on earth. It took the company major revisions and updates, and continuous innovations to appeal to people of all age groups. 

It has completely shaped an entire generation of people who are now nearing the older age bracket and still use the platform, and being interconnected with its family app has ultimately shaped the entire metaverse of the platform and made it relevant to new generations as well.

What Are Facebook Users Statistics By Geographic Region?

We can say that the total number of users on Facebook is not localized to a particular region.

Lets discuss how users on Facebook are distributed region-wise, and what their trends are?

What Are The Facebook Users Statistics In North America?

Have you wondered, How many Americans use Facebook? The numbers will shock you. 

• In early 2025 (last year), there were around 279.8 million Facebook users in the US, making it the second-largest single-country user base in the world. 
• One thing worthy of mention, although, is that the growth rate of Facebook users in the US is slower compared to other emerging markets as the majority of people already have the app installed on their phones. 

What Are The Facebook Users Statistics In Europe?

• The average number of People with Facebook in European countries is close to 420 million people who generally use the platform for news tracking and generally have an adult audience. 

What Are The Facebook Users Statistics In Asia-Pacific?

• The Asia-Pacific region has the largest population of people using Facebook.
• As of today, India is the single country to have the largest number of Facebook users in the world, with 580 million users from the country alone. 
• Indonesia is another country that is placed in the leading boards of having a large Facebook user population with 123.4 million users (Reports for Early 2026). 

What Are The Facebook Users Statistics In Latin America?

• In 2026, Latin America is the biggest emerging market of the platform, with 111.4 million users in Mexico and 175.1 million users in Brazil alone. 

What Are The Facebook Users Statistics In Africa?

• With the internet and mobile phones reaching parts of the country in the last few years, this is another growing region for Facebook users in the world, and is a prospective emerging market with millions of new users. 

What Are The Facebook Users Statistics By Country?

Among all the countries worldwide, India has the largest number of Facebook users (580 million), followed by the United States with around half of that number (279.8 million).

Here is a Facebook user chart that shows the number of users according to country. 

Country	Total Facebook Users
India	581.6 Million
United States	279.8 Million
Brazil	175 Million
Indonesia	174 Million
Mexico	92.7 Million
Philippines	87.7 Million
Vietnam	75.3 Million
Bangladesh	55.6 Million

What Are The Facebook Users Stats By Age Group?

One of the unique things about the Facebook user population is that they comprise of people of all ages.

This is the reason why the user distribution by age is somewhat uniform in comparison to other platforms that tend to have a younger audience. 

• The largest segment of Facebook users worldwide is not Gen Z, like most social media platforms, but rather the Millennial or 25 – 34 age group, consisting of above 31% of users in total. 

Here is a quick table showing the major age groups of Facebook users and their estimated percentage of users in 2026. 

Age Group	Estimated % of Users
18-24	21.8% – 23%
25-34	31.1% – 31.2% (largest)
35-44	20.2%
45-54	12.8% – 12.3%
55-64	7.9% – 8.2%
65+	4.7% – 6.4%

What Are The Facebook Users Statistics By Gender?

• The Facebook gender demographics in 2026 are not balanced and are skewed towards a male majority.
• Facebook has roughly 56.7% – 56.8% male users worldwide in comparison to only 43.2% – 43.3% female users on a global scale (the numbers may vary when considering country-wise data). 

What Are The Facebook Demographics Beyond Age And Gender? 

Facebook demographics go beyond just global age and number statistics.

The  Facebook user base is so big that there are many things to be considered to understand the popularity of the platform.

• Males are usually solitary users of the platform, while females generally take part in more group and content-sharing events on the platform.
• An average Facebook user spends about 32 minutes on the platform worldwide. 
• If the US is considered alone, then it has a more female-dominated Facebook user base in comparison to the global statistics. 
• Facebook has its very own AI research and analysis tools incorporated into the platform that can help you translate text or generate text to image and the like. 

What Are The Facebook Usage Statistics In The United States?

The Facebook usage statistics of people in the US are slightly different than the global average as mentioned above.

Here is where the US Facebook users stand out. 

• In the US, the major age group that is active on the platform are Millennials 70% of all users of the platform in the US are educated to the college level.
• The average time spent by an American on Facebook is slightly lower than the global average of 32 minutes and stands at 20 minutes per day.
• The US is the biggest consumer of the Facebook Marketplace in the world. 

What Is The Facebook Usage Frequency And Time Spent?

• The Facebook usage stats on a global scale are around 31-32 minutes daily. 
• Different age groups have different consumption times, with the average time of 18+ people being 20 mins while those who are 60+ have an average time of 34 minutes. 

What Are The Peak Facebook Usage Times And Engagement Patterns? 

• Daily users of Facebook show higher engagement mid-week, especially in mornings and afternoons.
• Weekends show a higher average time spent by people on the platform.  
• With the popularity of short videos, Facebook reels are the most popularly engaged posts among active users.

What Are The Difference Between Facebook Mobile V/S Desktop Users?

• 98.5 % of all Facebook users in the world use the platform on their mobile phones, with 81% of them being excessively using Facebook on their phones.
• 1.5% of the total Facebook users use the platform on their computers, 16.7% Of all people use the platform on both their phones and computers. 

What Are Facebook Users Statistics By Device And Operating System?

• The number of Facebook users per month who log in to the platform by an Android phones is much larger than the number of people logging in on iOS which is 114 Million
• Android recorded 316 Millions Faceboook downloads from app stores in 2025 alone, making it the most popular choice of device among users. 

What Are Facebook Content Consumption Statistics?

Here are the facebook content statistics that you should know:

• As of late 2025, 500 million posts are made on Facebook every single days and this includes photos, videos, stories, comments, and more. 
• The Facebook usage statistics show that 3/4th of all users on the platform use the platform to simply be in contact with their family and friends and engage in messaging. 
• About 63% of people actually use Facebook to post photos and videos, with photos being the most popularly posted content on Facebook. 

What Are The Facebook Social Interaction Statistics?

Facebook users are one of the most active users in the world and regularly engage in likes, shares, and comments every minute across the platform, and most of it comes from videos and photos. 

Here is the social interaction statistics for active users of Facebook.

Social Interaction	Facebook Statistic
Reactions	Above 4 million likes generated per minute
Stories posted daily	1 billion Stories posted per day
Video views	Above 4 billion video views per day
Average user interactions per day	Any user has 10 interactions per day
Facebook Groups monthly engage users	1.8 billion monthly active group participants

What Are The Facebook Groups Users Statistics?

• 1.8 billion people are part of at least one Facebook group in 2026. 
• Facebook groups and pages generally post about 1 – 2 posts daily, with 35% of these posts being photos predominantly and 19.3% being videos.
• The general engagement rate for Facebook pages is 0.26% for photos, 0.24% for reels, and 0.30% for videos. 

What Are The Facebook News and Information Usage Statistics?

• While 72% of all active Facebook users use the platform for messaging only, 8.2% of people reportedly used the platform for gathering the latest news and information.
• 53% of all users have reportedly also mentioned that they refer to Facebook for research and education purposes as well. 

What Are The Facebook Business User Statistics?

Here are the Facebook business and creators users statistics.

How many businesses are there on Facebook?

• As of early 2026, more than 200 million businesses have reported using Facebook for their promotion or Marketplace. 
• 39% of all users of the platform have bought something from Facebook at least once in their lifetime

What Are The Facebook Advertising Reach Statistics?

• Facebook ad revenue statistics are huge, and it reached $164.5 billion in 2024, and 97.5% of this revenue comes from Facebook advertisements alone.
• There are more than 10 million ads actively running on Facebook at any given time, and the ads reach 39% of all adults in the world.  

What Are The Facebook Revenue And ARPU User Metrics Core?

The annual Facebook revenue generated in 2025 was reported to be $200 million in a single year. 

In Q4 2025, Meta posted that Facebook had earned $59.89 billion in revenue, which was one of its strongest quarterly results ever, and showed a 24% increase in YoY from the last quarter of 2024. 

What Are The Facebook Revenue Statistics By Year?

Here is a comprehensive Facebook annual revenue generation table so you can understand how much does facebook make per year. 

Year	Revenue (in USD)
2015	$17.93 Billion
2016	$27.64 Billion
2017	$40.65 Billion
2018	$55.84 Billion
2019	$70.70 Billion
2020	$85.97 Billion
2021	$117.93 Billion
2022	$116.61 Billion
2023	$134.90 Billion
2024	$164.50 Billion
2025	$200.97 Billion

What Are The Facebook Monetization Statistics?

The Average Revenue earned by Facebook per user (ARPU) was reported to be $13.12 in Q4 2023. 

The ARPIU earned by Meta per user, however, differs by the region of residence of the active users, and here are the latest revenue statistics:

Region	ARPU earned by Facebook
United States & Canada	$68.44 per user
Europe	$23.14 per user
Asia-Pacific	$5.52 per user
Rest of World	$4.50 per user

What Are The Facebook Users Statistics Compared To Other Social Media Platforms?

The Facebook statistics, when compared to other social media platform shows that it is the largest social media platform in the world, with the top three spots being held by apps of the Metaverse itself. 

Here is a table showing the number of Facebook users compared to other social media platforms.

Rank	Platform	Approx. Monthly Active Users
1	Facebook	3.07 Billion
2	Instagram	3.00 Billion
3	WhatsApp	3.00 Billion
4	YouTube	2.53 Billion
5	TikTok	1.59 Billion
6	WeChat	1.38 Billion
7	Telegram	950 Million
8	Facebook Messenger	947 Million
9	Snapchat	850 Million
10	Douyin	766 Million

What Is The Future Outlook of Facebook User Statistics?

• With markets in North America and Canada plateauing, regions like the Asia Pacific and Africa are emerging as new markets for the platform.
• The Facebook active user MAU is predicted to climb up to 3.12 billion by the end of 2026.
• With AI integration and the start of supercomputers, and the use of AI translation models like No Language Left Behind (NLLB-200), the platform is set to cross regional boundaries and grow even further in the future. 

So if you are wondering whether Facebook is declining, then the answer is likely not anywhere in the near future because it is one of the most important social media platforms and is a multimillion-dollar industry in itself. 

Conclusion

More than two decades after its launch by Mark Zuckerberg, Facebook remains the world’s largest social network with 3.07 billion monthly active users.

Despite market saturation in North America and Europe, growth in Asia-Pacific, Latin America, and Africa continues to fuel its expansion.

With strong daily engagement (2.11 billion DAUs), dominant mobile usage, rising ad revenue, and deep ecosystem integration under Meta Platforms, Facebook shows no immediate signs of decline.

For deeper insights into platform trends, you can also explore our detailed Instagram statistics and Instagram Reel statistics articles to understand the broader social media landscape.

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