Perplexity’s annualized revenue passed $750 million in August 2026, up from under $250 million at the start of the year, and Nvidia is in talks to invest at a valuation above $30 billion.
Perplexity has an estimated 45 million monthly active users in 2026. Its app users grew 45% in six months, while visits to perplexity.ai have slipped since their October 2025 peak.
Perplexity AI statistics for 2026 show an AI search company whose revenue is growing far faster than its audience.
In this blog, we share the latest Perplexity AI statistics on users, queries, traffic, revenue, valuation, funding, and products.
What Are the Key Perplexity AI Statistics in 2026?
Perplexity AI has an estimated 45 million monthly active users, more than $750 million in annualized revenue, and a valuation of about $23 billion in 2026, with Nvidia in talks to invest at over $30 billion.
Here are the most important numbers behind Perplexity right now in 2026.
| Statistic | Perplexity AI Latest figure | Date |
|---|---|---|
| Annualized revenue (ARR) | $750 million+ | Aug 2026 |
| Valuation (talks) | $30 billion+ | Aug 2026 |
| Last priced valuation | ~$22.6–23 billion | Jan 2026 |
| Total funding raised | $1.72 billion | 2026 |
| Monthly queries (last confirmed) | 780 million | May 2025 |
| App monthly active users | 37.9 million | Feb 2026 |
| Peak monthly website visits | 219 million | Oct 2025 |
| Employees | ~1,370 | Aug 2026 |
| Microsoft Azure deal | $750 million (3 years) | Jan 2026 |
| Planned IPO | 2028 | Jun 2026 |
| Pricing | Free; Pro $20/mo; Max $200/mo | 2026 |
Sources: Wikipedia, Semrush, Perplexity, Techcrunch
What Is Perplexity AI?
Perplexity AI is an AI-powered search engine that answers questions by searching the web in real time and citing its sources.
Here are the key facts about Perplexity AI, including when it was founded, where it’s based, and who started it.
| Detail | Perplexity AI Information |
|---|---|
| Founded | August 22, 2022 |
| Headquarters | San Francisco, United States |
| Founders | Aravind Srinivas, Denis Yarats, Johnny Ho, Andy Konwinski |
| CEO | Aravind Srinivas |
| Products | Perplexity Search, Pro, Max, Enterprise, Comet browser, Perplexity Computer |
| Business model | Subscriptions (ads discontinued in February 2026) |
| Key investors | Nvidia, Jeff Bezos, SoftBank, IVP, Accel, NEA |
Perplexity AI was founded in San Francisco on August 22, 2022, by Aravind Srinivas (CEO), Denis Yarats, Johnny Ho, and Andy Konwinski, and launched publicly in December 2022.
How Many People Use Perplexity AI in 2026?
Perplexity AI has about 45 million monthly active users in 2026. Its mobile app alone had 37.9 million monthly active users in February 2026, up 45% in six months.
Here’s a look at Perplexity AI’s user statistics for 2026:
| Metric | Perplexity AI Figure |
|---|---|
| Monthly active users (web + app) | ~45 million |
| Mobile app monthly active users | 37.9 million |
| Total reach, including partner apps | 100 million+ |
| Monthly website visits | 170–179 million |
Perplexity’s app users grew 45% in six months, from 26.2 million in August 2025 to 37.9 million in February 2026.
Perplexity AI’s total monthly users have risen from about 2 million in March 2023 to an estimated 45 million in 2026.
How Many Queries Does Perplexity Handle?
Perplexity AI is estimated to handle 1.2 to 1.5 billion queries a month as of mid-2026, or roughly 40 to 50 million a day.
| Period | Queries Handle by Perplexity AI |
|---|---|
| Launch day (Dec 2022) | ~3,000 per day |
| All of 2023 | ~500 million total |
| July 2024 | ~250 million per month |
| May 2025 | 780 million per month (confirmed) |
| Mid-2026 | 1.2–1.5 billion per month (estimate) |
The last figure confirmed by Perplexity AI CEO Aravind Srinivas was 780 million queries a month, about 30 million a day, in May 2025.
At the time, Perplexity AI’s query volume was growing more than 20% month over month.
What Are The Demographics Of Perplexity AI?
Perplexity AI statistics show that 60.19% of users are male and 39.81% are female.
| Gender | Perplexity AI Percentage |
|---|---|
| Male | 60.19% |
| Female | 39.81% |
What Is the Age Distribution of Perplexity AI Users?
Users aged 25 to 34 are Perplexity AI’s largest age group, making up 33.02% of its user base, followed by users aged 18 to 24 at 20.25%.
| Age Group | Perplexity AI Percentage |
|---|---|
| 18-24 | 20.22% |
| 25-34 | 33.02% |
| 35-44 | 19.67% |
| 45-54 | 13.63% |
| 55-64 | 8.26% |
| 65 or above | 5.20% |
Businesses may change marketing strategies, content and product offerings to suit user preferences by identifying the most active age groups, such as 25–34, which account for 33%.
Which Countries Use Perplexity the Most?
United States sits at the top with 20% of Perplexity AI users, followed by India, Germany, Russia, France, and others.
India and the United States are Perplexity AI’s two largest markets, sending more of its traffic than any other country.
| Country | Perplexity AI Users |
|---|---|
| United States | 20.09% |
| India | 11.01% |
| Germany | 5.36% |
| Russia | 4.65% |
| France | 4.25% |
| Others | 54.64% |
How Much Traffic Does Perplexity Get?
Most of Perplexity AI’s web traffic comes from direct visits, at 73.79%, followed by organic search at 15.99%.
Marketing Channel | Share of Traffic | Primary Drivers & Key Details |
|---|---|---|
| Direct | 73.79% | Returning power-users, bookmarks, typing the URL directly, and browser address bar shortcuts. |
| Organic Search | 15.99% | Driven almost entirely by branded navigational keywords like “Perplexity AI” or “Perplexity Pro”. |
| Referrals | 2.91% | Traffic arriving from tech blogs, productivity tools, corporate partnerships, and developer integrations. |
| Social (Organic) | 2.84% | Organic word-of-mouth sharing across major tech communities and professional networks. |
| 1.65% | Clicks originating from weekly Discover newsletters, user onboarding sequences, and billing notifications. | |
| Display Ads | 0.18% | Minimal retargeting banner ads used to nudge churned Pro subscribers back onto the platform. |
| Paid Search | 0.11% | Minor defensive Google Ads bought on their own brand name to prevent competitor hijacking. |
| Mobile App API Traffic | Exempt | Direct API calls generated from 80M+ mobile app downloads, bypassing browser-based metrics entirely. |
Source: SimilarWeb
Nearly three in four visitors go straight to perplexity.ai rather than finding it through Google or other sites.
How Many People Use Perplexity’s Comet Browser?
Perplexity’s Comet browser had about 3 million monthly active users in Q1 2026.
| Metric | Figure |
|---|---|
| Monthly active users | ~3 million (Q1 2026) |
| Monthly active users (higher estimate) | Up to 18 million (Q1 2026) |
| Price | Free |
| Platforms | Windows, Mac, Android, iOS |
| U.S. App Store ranking | #3 (March 2026, iOS launch) |
How Much Traffic Does Perplexity AI Get From Social Media?
YouTube is by far the biggest social source, sending 80.98% of Perplexity’s social traffic, followed by Facebook users at 13.75%.
| Social platform | Share of Perplexity AI’s social traffic |
|---|---|
| YouTube | 80.98% |
| 13.75% | |
| VKontakte (VK) | 2.09% |
| Others | 3.18% |
Social media drives only 2.84% of Perplexity AI’s website traffic, according to Similarweb data.
How Much Revenue Does Perplexity Make in 2026?
Perplexity AI’s annualized revenue passed $750 million in August 2026, roughly tripling from about $200–$250 million at the end of 2025.
| Year / Period | Perplexity AI Approximate Revenue | Notes |
|---|---|---|
| 2022 | $1 million | Early stage |
| 2023 | $7 million | First meaningful monetization |
| End of 2024 | $63 million | Strong subscription growth |
| Mid-2025 | $148 million | Continued rapid scaling |
| End of 2025 | $232 million | Full-year 2025 figure |
| March 2026 | $450–500 million | Sharp jump after agent launch |
| August 2026 | $750 million | Latest reported annualized run rate |
In terms of revenue, ChatGPT revenue leads the AI chatbot market, earning more than any other AI chatbot.
What Is Perplexity’s Valuation in 2026?
Perplexity AI is valued at about $22–23 billion as of January 2026, up from roughly $121 million in April 2023, a gain of about 185 times in under three years.
| Period / Round | Perplexity AI Approximate Valuation | Notes |
|---|---|---|
| Early 2023 | $121 million | Series A – led by New Enterprise Associates (NEA) |
| January 2024 | $520 million | Series B – led by IVP, with participation from Nvidia and Jeff Bezos |
| April 2024 | $1 billion | Series B extension – reached unicorn status |
| June 2024 | $3 billion | Growth round – led by SoftBank Vision Fund 2 |
| December 2024 | $9 billion | Series D – led by IVP |
| Mid-2025 | $14–18 billion | Series E extensions – led by Accel, with SoftBank, Nvidia, and others |
| September 2025 | $20 billion | Series E – major funding round |
| January 2026 | $22.6 billion | Series E-6 – latest primary valuation |
In August 2026, Nvidia entered talks to invest at a valuation above $30 billion.
How Much Funding Has Perplexity Raised?
Perplexity AI has raised between $1.6 billion and $1.72 billion across 11 funding rounds in 2026, according to Tracxn and Business of Apps.
| Date | Amount raised | Perplexity AI valuation | Lead investor |
|---|---|---|---|
| March–April 2023 | $25.6 million | ~$121–150 million | NEA |
| January 2024 | $73.6 million | $520 million | IVP |
| April 2024 | $62.7 million | ~$1.04 billion | Daniel Gross |
| June 2024 | $250 million | $3 billion | Bessemer Venture Partners |
| December 2024 | $500 million | $9 billion | IVP |
| Mid-2025 | ~$500 million | ~$14 billion | Accel |
| July 2025 | $100 million | $18 billion | — |
| September 2025 | $200 million | $20 billion | — |
| January 2026 | Undisclosed | ~$22.6 billion | — (Series E-6) |
| August 2026 | In talks | $30 billion+ | Nvidia (in talks) |
Who Are the Investors Behind Perplexity AI?
Perplexity AI is backed by more than 60 investors, including Nvidia, Jeff Bezos, SoftBank, IVP, Accel, NEA and Bessemer Venture Partners.
Who Are Perplexity AI’s Venture Capital Investors?
| Perplexity AI Investor | Role |
|---|---|
| Nvidia | Strategic investor; in talks to lead a $30B+ round (Aug 2026) |
| IVP | Led the $500M round at a ~$9B valuation (Dec 2024) |
| Accel | Led the round at a ~$14B valuation (2025) |
| SoftBank Vision Fund 2 | Backed the ~$3B valuation round (2024) |
| New Enterprise Associates (NEA) | Led the Series A (2023) |
| Bessemer Venture Partners | Early-stage investor |
| Databricks Ventures | Strategic investor |
Together, they have invested between $1.6 billion and $1.72 billion in the Perplexity AI company across 11 funding rounds.
Who Are Perplexity AI’s Individual and Angel Investors?
Perplexity AI’s best-known individual backer is Amazon founder Jeff Bezos, who invested in its January 2024 round.
| Investor | Known for |
|---|---|
| Jeff Bezos | Amazon founder |
| Tobi Lütke | Shopify CEO |
| Nat Friedman | Former GitHub CEO |
| Daniel Gross | AI investor and entrepreneur |
| Susan Wojcicki | Former YouTube CEO |
| Paul Buchheit | Gmail creator |
| Naval Ravikant | AngelList co-founder |
| Andrej Karpathy | AI researcher, OpenAI co-founder |
| Yann LeCun | AI pioneer, Turing Award winner |
Other angel investors include Shopify CEO Tobi Lütke, former GitHub CEO Nat Friedman, and AI researchers Andrej Karpathy and Yann LeCun.
Who Are Perplexity’s Key Partners?
Perplexity’s biggest partners include Microsoft, Samsung, HP and Nvidia.
Perplexity partnerships focus on two goals: securing cloud computing power and getting preinstalled on phones and PCs.
| Partner | Deal | Date |
|---|---|---|
| Microsoft | $750M, 3-year Azure cloud agreement | Jan 2026 |
| Samsung | Perplexity built into Galaxy AI on the S26 series (“Hey Plex”) | Feb 2026 |
| HP | Perplexity preloaded on new Windows PCs | Sep 2026 |
| Crusoe | Multi-year Nvidia GB300 cloud deal | Sep 2026 |
| Nvidia | Vera CPUs for AI-agent workloads | 2026 |
| American Express | 10 business Skills in Perplexity Computer | Oct 2026 |
| Snap | AI search inside Snapchat (~$400M deal) | 2025 |
| Airtel | Free Perplexity Pro for Airtel customers in India | 2025 |
Perplexity AI is a startup to keep an eye on in the AI search space since it also conveys a high level of industry credibility.
How Much Does Perplexity Cost?
Perplexity AI is free to use. Its paid plans start at $20 a month for Perplexity Pro, and Perplexity Max costs $200 a month. Businesses can buy Enterprise plans priced per user.
| Perplexity AI Plan | Price |
|---|---|
| Free | $0 |
| Pro | $20/month |
| Max | $200/month |
| Enterprise | Custom pricing |
| Comet browser |
Businesses can buy Enterprise plans priced per user.
Like Perplexity, Notion is free to use, with paid plans for more features. Read our blog on Notion pricing to learn more.
How Many Employees Does Perplexity AI Have?
Perplexity AI had about 1,370 employees as of August 31, 2026.
| Source | Perplexity AI Employee count | Date |
|---|---|---|
| Tracxn | ~1,370 | Aug 2026 |
| Third-party trackers (GrowJo, TrueUp) | 1,222–1,600 | 2026 |
| LinkedIn (self-reported band) | 201–500 | 2026 |
In January 2024, the Perplexity AI had around 40 employees and planned to reach about 60 by the end of that year.
That means Perplexity’s workforce has grown more than 20-fold in under three years. It’s team has grown rapidly.
Sources: Tracxn, Reuters, Perplexity LinkedIn, GrowJo, TrueUp
How Does Perplexity Compare to ChatGPT and Google?
Perplexity holds about 2% of the AI chatbot market by monthly users, far behind ChatGPT.
| Metrics | Perplexity | ChatGPT |
|---|---|---|
| Owner | Perplexity AI (private) | OpenAI (private) |
| Main focus | Cited search answers, AI agents | General AI assistant |
| Users | ~34–45M monthly (est.) | 900M+ weekly |
| AI chatbot market share | ~2% | 60%+ |
| Ads | None (since Feb 2026) | Yes |
But Perplexity punches above its weight in AI referral traffic, ranking third globally with a 7.67% share in May 2026.
What Are Perplexity’s Biggest Products and Launches in 2026?
Perplexity spent 2026 turning from a search engine into an AI agent company. Its biggest launch was Perplexity Computer in February 2026.
- Perplexity Computer (February 2026): AI agents that complete multi-step tasks for users, with usage-based credits.
- Comet browser on iOS (March 2026): Perplexity’s AI browser arrived on iPhone and iPad after launching on Android in November 2025. Comet, once a $200-a-month Max perk, is now free.
- Samsung Galaxy S26 (February 2026): Perplexity joined Galaxy AI, launched with “Hey Plex” or a physical button.
- Hybrid Compute on Mac (September 1): Computer runs sensitive tasks on local models.
- Portable Computer (September 14 and 24): a fully local AI agent for Nvidia RTX and AMD Ryzen AI PCs.
- HP partnership (September 15): HP preloads the Perplexity Windows app on new PCs.
- Automations (September 29): scheduled and event-triggered tasks in Computer.
- American Express (October 1): 10 business Skills for small businesses inside Computer.
Conclusion: What Do Perplexity AI Statistics Tell Us in 2026?
Perplexity AI statistics for 2026 show a company growing its revenue much faster than its audience.
Annualized revenue tripled to more than $750 million in eight months, driven by AI agents and enterprise customers. Its valuation could pass $30 billion if Nvidia’s investment closes.
Website traffic, however, has fallen since its October 2025 peak, and Perplexity still faces lawsuits from major publishers.
With an IPO planned for 2028, the coming year will show whether Perplexity can turn agent revenue into a lasting business. We’ll keep updating these Perplexity AI statistics as new data comes in.
FAQs About Perplexity AI Statistics
What Artificial Intelligence Models Does Perplexity Use?
Perplexity AI uses its own Sonar models alongside AI models from OpenAI, Anthropic, Google, and xAI. Its model lineup includes Sonar, GPT models, Claude, Gemini, and Grok, although availability varies by plan and feature.
What is the market share of Perplexity AI?
Perplexity AI holds about 2% of the AI chatbot market by monthly users, far behind ChatGPT, which has more than 60%. Its share of AI-driven referral traffic to websites is higher: about 7.67% in May 2026, ranking third worldwide.
How many publishers have partnered with Perplexity?
Dozens of publishers have partnered with Perplexity AI, including TIME, Fortune, CNN, and The Washington Post. Through Comet Plus, Perplexity shares 80% of subscription revenue with participating publishers.
